Mechanisms for Public Opinion Management

(1) Establishment of Organizational Guarantee Mechanisms

Network Public Opinion, like network information security, should be subject to territorial management and the system of responsibility of a person who is responsible for the operation of the network, who is in charge of the network, and who is in charge of its use. The system of accountability should be implemented by adopting the method of "whoever operates is responsible, whoever is in charge is responsible, and whoever uses is responsible. On the basis of further improving the understanding, we should incorporate the work of network public opinion and information into the overall arrangement of propaganda and ideological work, carefully deployed and implemented. To develop various rules and regulations to regulate network behavior. A leading comrade should be clearly assigned to specifically manage the work of network public opinion and information, while a comrade should be identified as a public opinion informer responsible for the daily monitoring of network public opinion, categorizing and organizing the network public opinion by department on a daily or weekly basis, and providing simple public opinion monitoring and analyzing reports for the situation of each department, and providing timely feedbacks to each functional department.

(2) Establishment of technical safeguard mechanism

Network technical means is an effective measure to realize network public opinion management. Commonly used network technical means include monitoring, tracking, and blocking of IP addresses; round-the-clock on-duty monitoring of network administrators to remove negative news in a timely manner; automatic filtering of sensitive phrases by using intelligent software; and delayed censorship of forum postings and releases; Restrictions on browsing of sensitive foreign websites; real-name authentication system for forums, blogs, podcasts, and so on. All websites and Internet operators should establish technical safeguards in strict accordance with relevant national laws and regulations on Internet information security to ensure network information security.

(3) Establishment of daily working mechanism

Network information release

"The Internet has turned everyone into a publisher of information, and it can be uncensored." According to a media researcher, "On the one hand, it allows for more open and transparent information; at the same time, you can't tell if it's true or false because of the mix of fish and fishes. And for those young Internet users, emotions are very easily stirred." It is so, the site must be strict information release, to establish a network information release audit system, standardize the information review process, the implementation of a person in charge. Website BBS forums, blogs, podcasts and other interactive columns, must implement the "real name registration" and the implementation of special management, the strict implementation of the first review and posting system.

Network public opinion guidance

Network public opinion guidance is to monitor network public opinion trends, guide network public opinion through network information commentators, and play the positive role of "public opinion leaders" to guide daily public opinion. On the one hand, they can carry out immediate commentaries to refute negative voices in a timely manner; on the other hand, they can make guiding comments through postings and follow-ups to release positive views. According to the laws of communication, "opinion leaders" play an obvious role in influencing the attitude of the audience, especially when there is a huge amount of information on the Internet, netizens are often at a loss as to what to do, and at this time, they need the voice of authoritative "opinion leaders" as the basis for their own decision-making.

In the positive guidance at the same time, the moderators also need to rigorously review the information, the malicious information immediately deleted, the emotionally radical posts as a buffer. In the gatekeeper, do not simply and brutally delete the post, we must focus on the use of emotion, the art of guidance, so that netizens produce rational and emotional recognition and **** Ming, so as to form a strong online positive speech.