ITM and O2O seem to be a combination of offline and online, but their business philosophy, operational structure is completely different, just like the cell phone world of Apple system and Android system.

First of all, the O2O model, in recent years seems to be very crazy, especially do group buying know this model, visibility than the ITM model is much larger, but from this year's market, the O2O case closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of the closure of O2O cases, only mass Dianping, droplets and so on survive, but survive is one thing, can make money is another thing. 2015, Jack Ma in a speech on the said O2O is a pseudo-proposition, so, O2O mode now, just investors and e-commerce bragging about another virtual wind mouth; in addition, from the O2O from the structure, is to rely on from the online publicity and promotion, the online traffic into the offline consumption, this operation, the extension of e-commerce to the entity seems to have a certain amount of impetus, but the merchants invested in e-commerce after the high cost of electricity and downstream diversion, profit almost in the 20% or less, the input and diversion of the benefit is disproportionate. Plus the physical store merchants, in the absence of online support, must go online, so to invest a lot of manpower, financial and material resources, and ultimately diversion has not yet seen the results, the defeat. So not everything is good abroad, O2O may be successful abroad, but in the country is definitely a false proposition.

Again, the ITM model, this model is much more difficult to operate than O2O, mainly by the "OVS service", "cloud data", "supply chain", "Payment power," "credit supervision" and "brand value" and other six modules, each module is a sub-system, sub-systems to build out the model of the strategic system. Therefore, it is also called "ITM market strategy system". This is very remarkable in the domestic innovative business model. Especially the establishment and operation of ITM big data, not just any enterprise can do with money, in addition to capital, but also have a very strong industry chain integration capabilities, which is the ITM model is completely unlike the C2C, B2C and other modes of platforms, others can be imitated. ITM model is also destined to go similar to the Apple ISO system only this route. Therefore, ITM from the establishment to the operation is not imitated and copied by any enterprise. In this way, the ITM model is more of a scientific research result. Of course, there are enterprises to imitate, such as Suning in 2013 transformation "Suning Yuncheng" is borrowed from the ITM model of the concept and service modules, but due to Suning's volume is too large, it is impossible to change its existing management structure, its strategic structure is different from the ITM model requirements, therefore, Suning is not the real meaning of ITM model. Therefore, Suning is not really an ITM model at the moment. Speaking of which, we must mention the same is located in Qingdao, Haier Group Zhang Ruimin, Haier has carried out the most thorough management structure reform, Haier will be all the vertical management of the business unit completely flat management, so that the formation of the Division of the "incubator" into a single entrepreneurial small individuals, which is very difficult, if Suning is also reforming the management structure, it should not be easy. If Suning also reforms its management structure in this way, it should be more in line with the structure of the ITM model. But Suning, on the one hand, to bear the risk is unknown, so it is unlikely to have such vigor, and secondly, Haier is the upper reaches of the production chain, not the distribution of retail, if Haier in this reform structure to do the distribution of retail, I believe that it is more in line with the structure of the ITM model.

? At present, the ITM model of big data platform is under construction, once the construction is completed, put into operation, ITM will change the global "sales-oriented" mode of physical stores to "pre-sale experience, sales communication, after-sales service and integrity of the rights of service". We can wait and see. We can try to wait.

? Finally, although the O2O model is also a combination of offline and online, but completely different from ITM. Specifically the following table: