Internet thinking is the way of thinking to re-examine the market, users, products, enterprise value chain and even the entire business ecology in the context of the continuous development of technology such as (mobile) Internet +, big data and cloud computing.
The earliest person to propose Internet thinking was Robin Li, founder of Baidu. At a large event in Baidu, Robin Li and traditional industry bosses, entrepreneurs to discuss the development of the problem, Robin Li first mentioned the word "Internet thinking". He said, we entrepreneurs in the future to have Internet thinking, you may not do things Internet, but your way of thinking to gradually from the Internet perspective to think about the problem.
Now a few years later, this concept has been gradually recognized by more and more entrepreneurs, and even outside the enterprise in all walks of life, people in various fields. But the term "Internet thinking" has evolved into a number of different interpretations.
The way of thinking in the Internet era is not limited to Internet products and Internet businesses. The Internet here does not only refer to the desktop Internet or mobile Internet, but also the pan-Internet, because the future form of the network must be across a variety of terminal devices, desktops, laptops, tablets, cell phones, watches, glasses, and so on. Internet thinking is to reduce the dimension, so that the Internet industry low profile initiative to integrate the physical industry.
Now is also the era of Internet +, want to move their business to the Internet to do, need a carrier to show their products, either build a website platform, or do a store, because only then can people find you, in fact, to do the site is very easy to apply for a store is also very easy, and the most difficult to get the traffic? Traffic is equivalent to the customers in our traditional business. If you let the website to get traffic, then inseparable from the SEO optimization technology, which is to master the entire Internet traffic entrance technology, but also our traditional business to open up the Internet channel of the tool, so if you want to play the Internet + have to learn SEO this technology.
The core of SEO is Internet thinking
"SEO" of the first connotation is "Internet thinking +", the traditional business integration "Internet +" the first step is to understand the Internet. "The first step is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of the Internet business model, many Internet companies have accumulated a large number of cases and data, enough for them to summarize a set of methodology suitable for their own development, this methodology can be regarded as Internet thinking. Internet thinking is summarized by Internet enterprises, more suitable for online business model, so the traditional enterprises will not be too suitable for offline business. "Internet +" requires traditional enterprises to first understand the Internet thinking, and then combined with the actual situation to explore a new business model.
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Focus on the value of people
How did Internet thinking come about? Productivity determines the relations of production, and the technical characteristics of the Internet will, to a certain extent, affect its logic at the business level. The constitutive unit of industrial society is the tangible atom, while the basic medium that constitutes the Internet world is the intangible bit. This means that the economics of the age of industrial civilization is an economics of scarcity, while the age of the Internet is an economics of abundance. According to theories such as Moore's Law, the three basic essentials of the Internet-bandwidth, storage, and servers-will all point infinitely toward free. In the Internet economy, monopolizing production, sales, and distribution will no longer be possible.
An Internet with a mesh structure, moreover, has no central node; it is not a hierarchical structure. Although different points have different weights, no one point is the absolute authority. So the technical structure of the Internet determines its inherent spirit, which is decentralized, distributed, and equal. Equality is a very important basic principle of the Internet.
In a mesh society, the value of an individual and an enterprise is determined by the breadth and thickness of the connections. The wider and thicker your connections, the greater your value, and this is also a basic feature of the pure information society, where your information content determines your value. That's why openness has become a necessity for survival. If you don't open up, you won't be able to get more connections.
So, the Internet business model is inevitably based on equality and openness, and Internet thinking is also inevitably characterized by equality and openness. Equality and openness means democracy and humanization.
In this sense, the Internet economy is a truly human-centered economy.
In the age of agricultural civilization, the most important assets are land and farmers, while in the industrial age, the most important assets are capital, machines (machines are solidified capital), and alienated people on the assembly line. In the early industrial age, the most important consideration was the alienated human being, because the human being was also treated as a machine. People were just screws in the middle of the assembly line.
In the era of knowledge economy, the most core resources, one is the data, one is the knowledge worker, which is the KnowledgeWorker that Drucker talked about at the end of the last century.
The management of the enterprise will also move from the traditional multi-level to the flatter, more networked, more ecological way. Making KnowledgeWorker truly able to create value becomes the most important and necessary breakthrough for any organization and society as a whole.
Internet + marketing thinking
Many people will find that the Internet brings people, is a surprise, such as has been successful Baidu, millet,. But more is confused! For example, more businesses!
Internet thinking marketing is based on Internet thinking based on subversive marketing, collection of brand marketing, network marketing, micro-marketing, the use of integrated personality subversion, to achieve the effect of marketing. Internet thinking marketing founder Ge Wenhua so explained.
"Many people say walnuts are not a new thing, others can also do so good walnuts, why buy mine? Because I have a brand!" This is how Papa Squirrel, the founder of Three Squirrels, answered that in the age of the Internet, brands are also needed.
Network marketing is the main battlefield of marketing for many enterprises, including Lei Jun's millet, is the use of SNS on the network to interact with rice fans, at the same time, Baidu search, classified websites, vertical websites, community marketing, self-media and so on, is still a major position of Internet thinking marketing.
Micro-marketing is a chain strung together with microblogging, weibo, two-dimensional code, occupying the main marketing position of the mobile terminal,
Lei Jun said that microblogging for marketing, weibo service, Ge Wenhua that weibo service is also a kind of marketing, secondary marketing, lifelong value of the position.
Internet thinking has become the most fundamental business thinking
The Internet has infiltrated the entire chain of business operations, from basic applications (such as Email to send e-mail, WeChat to send notifications, Baidu to check the information) to business applications (such as online collaborative office, online sales, online customer service), and even the use of networking thinking to optimize the entire chain of value of the business operations.
Internetization will become the most critical word in the next wave of business. At Nikkei's 2013 Global ICT Forum (Information and CommunicationsTechnology, or ICT for short), Hu Houkun, then rotating CEO of Huawei, said, "In the age of the Internet, the biggest challenge encountered by traditional enterprises is the Internet-based disruptive challenges.
In order to meet this challenge, the first thing traditional enterprises must do is change their mindset and business philosophy. It should dare to stand in the future and look at the present with the end in mind to find more opportunities, instead of imagining the future with today's thinking and seeing only threats."
"The Internet is becoming one of the true infrastructures of modern society, just like electricity and roads. The Internet is not just a tool that can be used to improve efficiency, it is the infrastructure that will build the future of production and lifestyle, and more importantly, Internet thinking should be the starting point for all our business thinking.
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Internet thinking five key words
1, convenient
Internet information transfer and access to the traditional way than the traditional way a lot faster and richer. This is why the PC replaced the traditional newspaper and television and cell phones are about to replace the PC - more convenient access to information.
2, expression (participation)
The Internet makes it possible for people to express themselves.
Everyone has the desire to express themselves and to participate in the process of creating something. It is better to make a person give than to give him a sense of participation.
3, free
From no time let us enjoy so many free services, so free is bound to be one of the Internet thinking.
4, data thinking
The Internet makes data collection and access more convenient, and with the arrival of the big data era, data analysis and prediction is very important to enhance the value of user experience.
5, user experience
User experience is to make the user feel good, spiritual and material aspects, that is to say, the root of any business model is the user, is to make the user satisfied.