The role of public opinion monitoring on enterprises: it can promptly discover negative and adverse information, restore the corporate image, and avoid greater losses. Large companies that care about their image will use public opinion monitoring.

For enterprises, it is particularly important to effectively monitor, understand and handle negative information related to the enterprise on the Internet in a timely manner, especially the use of corporate public opinion monitoring to provide the fastest early warning. Negative public opinion, timely discovery and processing of negative information about the company, and maintaining a healthy and good image of the company. The public opinion monitoring system captures and collects information from the entire network and divides the information into positive, neutral, and negative. Through data analysis and organization, we can understand the company's product trends and user needs, and then the company can make correct solutions.

If you want to maintain a healthy and good corporate image, you cannot do without a public opinion service platform, and the data from Sina Public Opinion Communication is very reliable. Sina Public Opinion Communication is a government and enterprise public opinion big data service platform developed by Shanghai Midu Information Technology Co., Ltd. Sina Public Opinion Channel is based on Chinese Internet big data and Sina Weibo's official data, and collects news, newspapers, government affairs, Weibo, public accounts, blogs, forums, videos, websites, clients, etc. from the entire network 24/7 11 major information sources collect more than 140 million pieces of data every day.