Internet OTO (OnlinetoOffline) mode, is the combination of online information and offline services, to achieve the online and offline interoperability of the service mode. In the field of tourism, catering and retail, OTO has become an excellent business model, which provides an efficient, convenient and safe channel for the sale of products and the provision of services. Compared with the traditional business model, OTO allows customers to access services and information anytime and anywhere through computers, cell phones and other electronic devices, which greatly improves customers' consumption experience and purchasing efficiency.
In the Internet OTO model, customers can query relevant product information and share other customers' experience and evaluation at anytime and anywhere, avoiding decision hesitation and even the risk of purchase failure due to information asymmetry. At the same time, by placing orders online, not only eliminating the tedious process of queuing and waiting, but also enjoying the discounts and benefits of online shopping, lowering the cost of consumption and gradually forming a preferential consumption culture. In this way, customers will enjoy better quality and more diversified goods and services, and at the same time, they will be more rational to consider a variety of factors such as quality, price and taste when shopping.
The advantage of Internet OTO is not only that it brings customers more convenient, faster and safer services and shopping methods, but also that it can make more accurate personalized recommendations based on customer preferences and purchase data. Through big data, artificial intelligence technology and other means to analyze the customer's consumption habits, interests and behavioral path, to provide customers with better quality, more in line with the needs of personalized services. This "service + data" business model will become one of the competitive advantages in the future market competition, not only to enhance customer satisfaction, but also to create greater business value for the enterprise.