Big data helps China's retail industry to change and break through

In recent years, Internet technology has changed all walks of life, and the retail industry is naturally hard to escape the fate. As e-commerce continues to develop, consumers' shopping habits are changing. In China, retailers, manufacturers, and individuals can conduct e-commerce business on Taobao and Jingdong Mall, which are three-party platforms, so consumers have more choices and initiative, which has brought a huge impact on the traditional retail industry.

"Not only is e-commerce a huge impact on the retail industry, but also the rising cost of leasing, labor costs, according to my understanding, this year's operating costs in the retail industry rose by nearly 80%. Another important factor is that customer traffic has become less." In response to the difficulties encountered by the retail industry, this reporter interviewed Zhang Dasheng, general manager of the Greater China region of Italy's Deli Jet Automatic Data Acquisition Company, who analyzed to the reporter the important factors affecting the retail industry from various aspects.

As a part of the retail industry, Deloitte and the retail industry are thinking about the big issue of survival space and undertaking the heavy responsibility of the industry's development.

On the future of the retail industry, Dasheng Zhang shared his insights with the reporter: "The demand of the retail market is very complex, the traditional retailing to win by the scale is outdated, the development of e-commerce is an irreversible trend, it is not that the traditional retailing and e-commerce against each other, but that the two should be to the interaction of the retail industry in the future, the future direction of the retail industry must rely on the revolution, which also means that the retail industry Will move towards integration, and is the cooperation of all areas of all segments of the ecology."

"Peer competition brings innovation, cross-border competition is often revolution, the market itself is not a piece of infinite cake, retail and e-commerce game is always in the framework of the total amount of consumer goods, while subject to the influence of macroeconomic trends retail and e-commerce game is the old and new model of competition, but with the two sides of their respective online and offline Integration, the differentiation of the two modes will become less and less clear. The ultimate direction of the two models is not determined by having the model itself, but by the changes in the social model." Then, Zhang Dasheng gave his views on reshaping the new pattern of retail.

Focus on service close to customers

From the analysis of General Manager Zhang Dasheng of the reasons affecting the retail industry, the retail industry to solve the current development predicament has to start from reducing costs and retaining users.

"The transformation of the retail industry should start from different perspectives, and what needs to be changed most is still the concept." Zhang Dasheng said this to.

Chang Dasheng also said: "Reduce costs can be achieved through improved efficiency, improve technology and other means, but back to the customer will have to reposition consumers, understand customer needs, from the user psychology, to be humanized. For example, Deli Jet has been concerned about the same as the two-dimensional code, not only the quality of the product is required, but also more colleagues are required to go in front of the customer, so that their products to give them a real satisfaction with the experience of feeling."

"Of course, focus on service is our advantage, combined with the actual start in China, design products with Chinese elements, according to the user's versatility to provide more needs. And these are not enough to solve the problem, the important thing is still the whole industry to join forces, cooperation and division of labor, both attention to service, but also strategic alliances, the benign development of the retail industry will prompt the whole industry upstream and downstream are on the right track." Zhang Dasheng went on to tell reporters this.

Big data: injecting new blood into retail development

"Why do retailers choose to attend some industry conferences?" Dasheng Zhang asked this question to the reporter.

Chang Dasheng asked himself, "Industry conferences provide a platform for retailers to effectively avoid homogenized competition, but not completely. Here, I would like to talk about the new thing that can energize the retail industry: big data."

Big Data is another disruptive technological change facing the IT industry following cloud computing and the Internet of Things. Some analysts say that with the advent of the big data era, the industry change has just begun and the future is promising.

To this end, Zhang Dasheng pointed out that "business models based on big data will dominate the retail industry in the latter decade, and big data plays an important role in breaking the ice in the retail industry, helping retailers sift through the information, meet the challenges, and utilize the technology to provide solutions for their customers."

Meanwhile, Zhang Dasheng said again, "Consumer demand is personalized, and retailers should learn to collect, store and analyze large amounts of data and leverage the value of that data."

"At present, through the products designed by integrating hardware and software, Delijet is able to provide all the capabilities of the four steps of acquiring, organizing, analyzing, and making decisions on big data, helping retailers to capture customers' concerns and needs in advance. And give executable solutions to help retailers return customers." Zhang Dasheng told reporters.

With the application of big data, technological innovation and business model innovation, China's retail industry will also usher in a huge transformation and continue to crack the development challenges.

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