Recently there are Internet rumors that Alibaba, Pinduoduo, the United States and other Internet giants will withdraw from the community group-buying business , the official response ? rumor? .
Earlier this year by the new crown pneumonia epidemic, residents traveling to buy food face great difficulties, through the network platform online order, in their own neighborhood community or closer to pick up, become a special demand. Community group buying, this relies on the community and has a rich network of organizers, will be a small range of consumers gathered together, the circulation of goods model just to meet the needs of everyone. Payment is convenient, pickup is safe and convenient, acquaintances and friends consume and buy goods together without worrying about quality, while also enhancing the interaction with each other. Therefore, under special circumstances, community group purchasing presents an explosive growth trend.
The rapid outbreak of community group-buying has attracted the attention of online networking giants, and companies such as Alibaba, Pinduoduo, and Meituan have responded quickly.In July, Meituan announced the establishment of the ? The company also announced the establishment of a new business unit called "Preferred Business Unit" in July. ; In August, Pinduoduo's community group buying program ? DuoDuo buy food? On-line, Ali's box horse, hungry, etc., are in the fresh food business using a variety of models for market expansion. According to the "2020 China Fresh Food Industry Report" released by Brake China Agricultural Big Data, the transaction volume of fresh food e-commerce in the first half of 2020 reached 182.12 billion yuan, a year-on-year growth of 137.6%, more than the whole year of 2019. Such a huge market demand, there will not be any enterprise will easily give up, continue to develop and improve the business model, is the general trend.
The fundamentals of community group purchasing, or to meet the requirements of consumers for the quality of goods, commodity prices, service details. A good circle of contacts can not withstand the impact of substandard, exorbitant prices, service procrastination and other disruptions. Community group buying, not to eat by the face, not to kill, but need to be really close to your neighbors, friends as customers, so that you can go a long time and can develop.