The business model in which an enterprise owns a huge amount of data and big data technology, and at the same time possesses certain analytical ability to improve existing products or predict the future based on the results of the data analysis, thus enabling the enterprise to make profits is the enterprise data self-management model. Not all enterprises are adapted to this business model, the successful operation of this business model is based on four conditions.

First, the data comes from within the company, which can be production and operation information or management information;

Second, it has advanced big data technology, which can fully mine and refine the information;

Then again, it has efficient analyzing ability, which can accurately evaluate the results of the data analysis;

Finally, it has the ability of data decision-making.

The greatest value of the enterprise data self-operating mode is the ability to make business decisions based on the results of the analysis, through continuous improvement of the original product, the introduction of new products and predict the direction of development of the enterprise so that the enterprise continues to make profits. But this business model is only applicable to some enterprises, not all. It must basically encompass all aspects of the big data industry chain, integrating data generation, storage, processing and application as a whole, forming a good industrial chain cycle system.