I. Market Sales
In May 2020, ? Touyue sales 15,600 units, compared with the previous month increased by 21.9%, compared with the same period last year rose 8%, sales to achieve a certain degree of improvement; January-May this year, the cumulative sales of 41,900 units, compared with the same period last year fell by 18.4%, cumulative sales showed a certain degree of decline, but it is worth noting that the car market into the 2020 by the epidemic of a greater impact, but with the epidemic to bring However, it is worth noting that the car market was greatly affected by the epidemic in 2020, but with the negative impact of the epidemic gradually improved, the rise in sales accompanied by the recovery of consumers' purchasing power, resulting in its sales gradually warmed up after entering April. Looking at the overall compact SUV market, the year-on-year growth rates of May and January-May cumulative sales were 32.9% and -16.7%, respectively, with strong single-month sales in May and a certain degree of decline in cumulative sales. Both in terms of single-month sales and cumulative sales, Tuyue is lower than the broader growth rate of the compact SUV market.Second, the pattern of competitors
The number of comparisons between different car models in the AutoNavi big data can well reflect the competitive relationship between car models in the minds of users. According to the model comparison data on the automobile home, and the Tuyue comparison of the car series, the number of comparisons ranked Top?3 competitors were the Tang Yue, T-ROC Tango, Touguan L, which we regard as the core competitors of the Tuyue. It can be seen that, for the Touyue, the probe is the most intense competition for its users. It is worth mentioning that, through the above competition pattern chart we can find, in the purchase of this level of SUV consumers, consider the direction of favoring the "mass system" and "Japanese" two categories. So, who has the highest user enthusiasm in the circle of competitors? In May of this year, the competitors circle order users (refers to a model to leave inquiries, test drive and other information or dial 400 phone number of independent users) the highest number of tan岳, the highest user heat;? The lowest number of users to place an order for T-ROC Tango, need to improve dealer activity, provide a more attractive offer, to promote potential customers to place an order;? The fastest growth in the number of ordering users of the Tangyue, the user heat to achieve a significant rise? The largest drop in the order of users for the Touguan L, need to increase the product marketing efforts. How about the actual sales conversion effect after the user orders? In May of this year, the highest market share of sales in the competitor circle is the tanue, with a share of 28.5%. Compared with last month, the fastest growing market share is the tanue, the share of the competitor circle increased by 12.2 percentage points; the share of the competitor circle of the Touguan L decreased by 10.0 percentage points, for the share of the largest decline in the car line. In addition, from the long-term trend, in the past 12 months, Touyue, Tangyue competitor circle market share is gradually rising trend, and continue to grab more market share, its average rate of increase in the past 12 months were 0.42%, 0.15%; and Touguan L, T-ROC Tangyue competitor circle share to enter a downward channel, its average rate of decrease in the past 12 months was 0.3%, 0.27%Three, the user distribution
From the user order data, Touyue and its competitors users are mainly concentrated in central and eastern China. The Top 3 provinces for Touyue users are Shandong, Hebei, Jiangsu, and the Top 3 cities are Shanghai, Beijing, and Tianjin; the Top 3 provinces for Touyue users are Guangdong, Shandong, and Beijing, and the Top 3 cities are Beijing, Shanghai, and Chengdu; the Top 3 provinces for T-ROC Tango users are Shandong, Guangdong, and Hebei, and the Top 3 cities are Beijing, Chengdu, and Shanghai; and the Top 3 cities for T-ROC Tango users are Beijing, Chengdu, and Shanghai; and the Top 3 cities for T-ROC Tango users are Shandong, Guangdong, and Hebei. T-ROC Tango's Top 3 provinces are Shandong, Guangdong and Hebei, and its Top 3 cities are Beijing, Chengdu and Shanghai; Tuguan L's Top 3 provinces are Shandong, Beijing and Jiangsu, and its Top 3 cities are Beijing, Shanghai and Chengdu. Touyue and its competitors have the most users from Shandong, Beijing, Hebei and other provinces. Competitor circle of each car series in Beijing, Shanghai, Chengdu and other cities in the most intense market competition.Four, owner evaluation
In the competitor circle, this year's market sales ranked No. 3 Touguan L, the overall rating of user word of mouth is 4.52, the highest overall rating in the competitor circle, where the market sales deviated from the user's word of mouth. From the user evaluation point of view, Tuguan L is better in terms of power, appearance user evaluation, but in terms of fuel consumption, interior needs to be improved. Tanyue word of mouth overall rating of 4.42, ranked second in the word of mouth overall rating, compared with the Touguan L, the word of mouth overall rating has a certain gap, its space, appearance is more favored by users, but the interior, comfort evaluation is general, such as the enhancement of these aspects, it is expected to obtain more users. Touyue user reputation ranked third, interior, comfort has a certain disadvantage, need to be improved to improve user satisfaction.T-ROC Tango user rating is the lowest, on the interior, comfort users have more dissatisfaction, need to optimize the product to meet user needs, enhance product competitiveness.Five, summary
Touyue this car by virtue of the design elements drawn from the Tuon added, so that it is quite tough shape, in the corresponding level of the car market to lead the trend of the existence of the car. From the product point of view, the car's competitors, in addition to the aforementioned brothers Touyue, T-ROC Tango, Touguan L three models, will also face such as Honda CR-V, Nissan Kijun and other attention and sales of the top ranked products. However, SAIC Volkswagen Touyue has a good cost performance with rich configuration and reasonable price. Comprehensively, Touyue? In its core competitors circle, sales to achieve a certain degree of improvement, the number of intended users has declined, user reputation is general, the overall competitiveness is strong, the future of the interior, comfort efforts to improve, it is expected to further strengthen the competitiveness of the product, to attract more users to recognize. (Text/Automotive House? Counting the industry)