Niaoya Bookstore, Japan's "Mecca", provides consumers with lifestyle proposals through the mediums of books, movies, music, sports, education and information. Previously, the bookstore had opened 1,500 stores in Japan, with a membership of over 66 million people, more than half of the country's total population (126.8 million), and still growing by 4-4.5 million people per year.

Not long ago, news broke that Niaoya Bookstore would open its first store in mainland China in 2020, with an official announcement from Tianmu Li, the new commercial complex on the west side of Hangzhou, that the store would cover more than 3,000 square meters.

1, do not rely on the sale of books to make money "club" bookstore

In the Niaoya bookstore, the book is just a way of linking the life proposal, travel books next to the travel advisory services, recipes near the display of ingredients and cooking tools, gardening, and other related services, such as the book, the book, the book, the book, the book, the book, the book, the book and the book, the book, the book, the book. Travel books next to travel advice, recipes near the display of ingredients and cooking tools, gardening books next to pots and seeds, is the real trigger for the purchase of goods. These items are selected by Niaoya and are often priced at a premium, making the bookstore a profitable one. And even the most basic cup of coffee is an important contributor to profits.

2. The brainchild of a bookstore: inhabitable and liveable

3. The driving force: big data covering 1/2 of Japan's population