Recently, the Hangzhou Housing Bureau in the "Hangzhou second-hand housing transaction supervision and service platform" new on-line "personal independent listing listings" function, so that the Hangzhou second-hand housing independent transactions have a new online official channels.

In this way, individual landlords can list their properties directly on the platform. After registering, buyers can also directly contact the landlord to see the house and talk about the price. The whole operation is called "de-agentization", so that the people themselves become brokers.

Lin Bo, general manager of the Kerry Research Center, said the release of the platform has been over-interpreted. It's hard for the government to help you avoid the risks in the transaction process, and it's unlikely that the platform will replace the broker itself.

In July 2021, second-hand housing prices in Hangzhou rose 7.8 percent year-on-year. The picture is a tall building in downtown Hangzhou Visual China Figure

Platform is not new

It is reported that the platform not only guides buyers and sellers to carry out transactions in accordance with the normative process of verification of the listing of the housing stock, but also newly set up the user identity intelligent classification function to realize the personal autonomy of the listing of housing stock information is only open to the individual real-name authentication of the user, brokers are not able to The newest feature is the intelligent classification of the user's identity.

Of course, some home buyers will feel that the process of buying and selling real estate is too complicated to deal with, but you can also contact the landlord to select the listings in the platform to find help "run the process" of the intermediary to help, resulting in intermediary service costs, the home buyer and the landlord to negotiate their own.

But this platform is not new.

As early as 2016, Hangzhou second-hand housing transaction supervision service platform has been online, is a collection of brokerage institutions and personnel management, listing management, information disclosure and other multi-functional as one of the comprehensive management service platform.

The platform has pioneered four mechanisms: an information filing mechanism covering the entire industry, a big data association mechanism for real-name listing services, a record and evaluation mechanism for each single transaction, and a star rating mechanism for real-time dynamic adjustment. It has also launched the "Brokerage Organization and Personnel Information Filing", "Administrative Supervision Information Disclosure", "Industry Management Information Disclosure", "Service Evaluation and Star Rating", "Service Evaluation and Star Rating", "Service Evaluation and Star Rating" and "Service Evaluation and Star Rating". Evaluation of services and star rating" "verification and listing of real estate listings" five modules, strengthening the "people" "rooms" "contracts The company's business is a full-spectrum, full-process supervision of the "people," "rooms," and "contracts.

Up to now, the platform has realized real-time disclosure of information of 997 brokers, 3,293 stores and 97,400 practitioners; it has cumulatively listed 1,094,000 listings, involving 4,518,000 sets of houses; the cumulative volume of transaction evaluations has reached 307,600, of which the volume of satisfactory evaluations is 307,200, with a satisfaction rate of 99.84%; and it has cumulatively issued public notices of industry inspections, 569 times, and a directory of business anomalies. 569 times, 558 enterprises operating abnormal catalog, 22 people included in the industry disciplinary list, 7 people included in the risk warning list.

Solving information on disproportionate. According to the regulations, the government-related platform released all the housing sources are verified by the housing management department, with a unique unified code of housing verification and two-dimensional code, with the code transaction, to ensure that the real property rights. This to a certain extent does improve the second-hand housing transaction process buyers and sellers and intermediaries housing information asymmetry of the status quo, so that the second-hand available housing sources to a greater extent real in the policy platform for display.

Hangzhou real estate market comprehensive management service center real estate market section chief Hu Pingli admitted in an interview with the media, if it involves mortgage loans, property rights investigation and other professional services, for the time being can not bypass the intermediary. If the buyer and seller have negotiated a good price, and clear property rights, no loan needs, through the "landlord direct sale" mode can indeed save a brokerage fee. Buyers and sellers can go directly to the real estate registration center for the net signature transfer procedures, very convenient. However, if the transaction process is complicated, it is recommended to go through a professional intermediary.

The platform has not yet set up a capital monitoring account, which means that it is mainly based on the trust of the buyer and seller, such as the two sides were originally relatives and friends. "The next step is that we will consider setting up a capital supervision account to solve the worries of buyers and sellers."

Also according to the Qianjiang Evening News, some agents can provide agency services at a cost of thousands of yuan in general. But intermediaries such as Chain Home and My Home have made it clear that they are unwilling to take such orders.

"It's impossible to replace the intermediary"

The new feature triggered strong concern as soon as it went live, and some netizens even said it was going to leave the intermediary without a meal. Once the news came out, "intermediary first share" shell shares plummeted nearly 15%, as of August 20 closing at 17.005 U.S. dollars per share.

But the establishment of an official intermediary platform is not the first of its kind in the country.

In May 2020, Yongcheng, a city under the jurisdiction of Henan's Shangqiu, rumored that it would outlaw intermediaries across the city and require that all information about buying, selling, and renting properties must be publicly traded in real estate information centers.

The real estate trading platform, which requires sellers to charge 50 yuan to register their information on the site, puts up listings. The buyer can register on the website to search for properties and make appointments to see the properties. Both sides of the intention to reach, the real estate trading center only charges 1% of the service fee, the whole process is open and transparent equal trade.

Zhang Bo, director of the 58 Anju Rooms Property Research Institute, pointed out that there are certain risks associated with this type of transaction. For example, if the house is involved in the seizure, the murder house and the house has major defects, etc., may not be directly displayed on the platform.

Zhang Bo said the platform can't complete solve the problem of transaction complexity.

While landlords can put up their own listings on the platform, homebuyers can also "bypass" intermediaries and deal directly with landlords face-to-face. However, the complexity of the real estate transaction itself has led to the existence of a large risk, and this information is often in the hands of the offline agents. The government platform is also unable to provide enough manpower to provide counseling services for every transaction, including those related to eligibility, tax calculations, property arrears, and account issues.

Real estate transactions are characterized by low-frequency, non-standard, heavy capital, completely through the "hand in hand" is unrealistic, the vast majority of the two sides of the transaction also have no relevant experience, once upon a time intermediaries tend to rely on information asymmetry to earn money, but with the relevant government platforms on the line, the transparency of the information will be greatly improved due to the complexity of the real estate transaction itself, for the Due to the complexity of the real estate transaction itself, the reliance on professionals is essential, and the real estate agency industry should be increasingly standardized, rather than eliminated.

Lin Bo, on the other hand, said, first of all, this thing has been done before in Shanghai and other cities, small property owners can independently hang their listings on government platforms, and the only thing the government can solve is the problem of listing release channels. In addition, the risk points in the transaction process, the government is difficult to do to help you to avoid, so the platform to replace the intermediary itself is unlikely.

The second-hand housing transaction in addition to loans, mortgages, but also involves the transfer, the deed tax, insurance, etc., if not experienced speculators, the set of processes door to door, basically impossible to leave the intermediary to deal with these things.

The Daily Economic News