Can be manifested in the following ways:1. Accurate advertising
The collection of data through the network to their real needs as a starting point, but also more authenticity. In addition, the massive galaxy generated on the network is real-time, and can well respond to the user's emotions and their hotspots of concern. This information is quite important for corporate advertising decisions.
E-commerce enterprises homologate the collection, analysis and integration of the massive data written this time, dig out the information that is useful to them, analyze the characteristics of different user groups, according to the user's needs and interests at the right time, to the right user to put the ads that interest them, so as to ensure the effectiveness and accuracy of marketing.
2, logistics management
The supply chain in the field of sales outlets system, bar code scanning equipment, radio frequency identification readers, used for vehicles and handheld telephones Global Positioning System, and for the management of transportation, warehouses, and other operations of the software system, such as data correlation, and from a variety of channels to obtain a large amount of non-structural data, to carry out research to enhance the speed of logistics and targeting. Real-time or near-real-time data analysis is performed if you want to avoid phenomena such as insufficient inventory or delayed deliveries due to inclement weather.
3, advertising recommendations
When buying a certain product, it will show the recommendation information of related products. This can provide convenience for users to find related products to enhance the customer experience; moreover, it utilizes the complementarity and relevance between products to increase sales. Moreover, by analyzing the browsing traces of users on the platform, specific product recommendations are provided to users at different levels and types.
4, information retrieval ability
E-commerce platforms have largely changed the way consumers shop, but as far as marketing is concerned, the number and type of commodities are still the main factors affecting consumers' choice of merchants. Within the realm of e-commerce, the number and variety of commodities show a development of structural complexity or even unstructured development trends.
These challenges are posed by IT infrastructure and information processing technology, and big data processing technology can lead the new direction of e-commerce information processing technology due to its flexibility and powerful retrieval services.
5, user profile
As an effective tool to outline the target user, contact the user's demands and design direction, user profile has been widely used in various fields. In the process of actual operation, we often link the attributes, behaviors and expectations of users in the most simple and close-to-life words. As a virtual representation of the actual user, the user persona formed by the user profile is not constructed in isolation from the product and the market, and the user persona formed needs to be representative of the performance of the product's main audience and target groups.
6, information processing security performance
The biggest problem faced by the network system is the problem of information security, to ensure that the transaction security and user information security is more e-commerce enterprises should always be concerned about the topic. A major feature of the information age is to transform information into a resource that can be utilized, and even information capital that directly creates economic value.
In the field of e-commerce, big data is an important capital for the survival and development of enterprises, and the ability of Yimage to control big data will become the main symbol of the core competitiveness of enterprises. However, the emergence of big data has also brought great challenges to the security of information resources, due to its complex structure, the number of huge, and most of the sensitive information, it is easy to become the target of network attacks.
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