The rapid development of new energy vehicles has led to the emergence of many new car-making forces in the market, such as Azure, Xiaopeng, Zero Run and Weimar. So, for these new car-making forces, what is their core strength, or advantage?
The first point is that the new car-making forces do not have heavy historical baggage. The development time of the new car-making forces is not comparable to that of the traditional car-making forces, such as Skoda, Peugeot and Mercedes-Benz, etc., which have been in development for hundreds of years, while the development time of the new car-making forces is only a few years. Therefore, the new car-making forces do not have so much historical baggage, and can be more bold to try to innovate.
The second point is that the new car-making forces can create a more flexible and changeable sales system. At present, the sales system of traditional automobile companies is based on 4S stores, and has been running for many years. But for the new car-making forces, they can use the Internet and big data to create a more flexible sales system, which saves more costs and brings good sales results.
Finally, that is the new car-making forces in the new energy vehicle investment. Many traditional car companies still have fuel car programs, so they can't fully invest in new energy vehicles. But the new car-making forces can fully invest in new energy vehicles, so as to build their core competitiveness.
This article was written by the author of AutoNews, and does not represent the views of AutoNews.
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