Senior Economist Tourism Economy Professional Examination content of the basic theory of tourism economy, the development of tourism destinations, tourism industry structure and change, tourism economy and strategy, tourism development in the new era, hotel strategic management, hotel competitiveness management, hotel business management, hotel people management, the nature of the travel agency and the status of the industry, the travel service enterprise business operations and business strategy, the travel service industry. regulation and governance system, tourism attractions development strategy management, tourism attractions innovation and development, tourism attractions social responsibility and cultural construction and other fifteen aspects of the content.
1. Basic theory of tourism economy. Including the division of types of tourism activities, the characteristics of the tourism economy; tourism supply and demand and evolution; changes in the pattern of the global tourism market, changes in the economic landscape and the rise of China's tourism and so on.
2. Tourism destination development. Including the formation of tourist destinations, the connotation of sustainable development of tourist destinations, the path and the capacity system of tourist destinations; trends in the management of tourist destinations, the crisis management of destinations, and so on.
3. Tourism industry structure and change. Including the evolution of tourism industry structure, optimization of tourism industry structure, the goal and path of dynamic transformation of tourism industry structure, and group development of tourism industry.
4. Tourism economy and strategy. Including rural revitalization and tourism development, poverty alleviation and tourism development, consumer society and tourism development, new policies to activate tourism consumption, globalization of tourism market, and globalization of tourism operation.
5. Tourism development in the new era. Including the development mode and trend of all-area tourism; the connotation and requirements of the integrated development of culture and tourism, the innovation and creativity of the integration of culture and tourism; scientific and technological innovation and tourism development (intelligent tourism development, big data in tourism development, tourism development and artificial intelligence); ecological civilization and the practice of tourism development, and so on.
6. Hotel strategic management. Including hotel strategy analysis tools (SWOT matrix, "five forces" competition model, Boston matrix), the hotel overall strategy selection, implementation and evaluation, the accommodation industry, new forms and operations (B&B development and innovation, the development of boutique hotels, the accommodation industry and capital operations) and so on.
7. Hotel competitiveness management. Including hotel competition, hotel core competitiveness and hotel basic competition strategy; hotel brand positioning management, carrier management, communication management, operation management; hotel innovation resistance, hotel innovation thinking, hotel innovation mechanism and practice; hotel crisis management basic links, hotel exogenous crisis, endogenous crisis, public opinion crisis disposal, hotel disposal.
8. Hotel business management. Including hotel marketing characteristics and marketing management system, hotel marketing mix strategy, hotel marketing activities planning, hotel marketing development trend; hotel lobby atmosphere design and service control, guest room product design and service control, guest room revenue management principles and applications; hotel catering business pre-decision-making, catering product quality control, catering business efficiency management; hotel security business management.
9. Hotel people-oriented management. Including staff recruitment management system, talent cultivation management system, staff appraisal management system, performance return management system; to create a relaxed and moderate workspace, orderly management order and friendly and warm interpersonal relationships; the implementation of effective system management, system management feasibility, seriousness, artistry analysis; hotel corporate culture construction, dissemination, and the creation of an excellent hotel corporate culture in practice.
10. The nature of travel agencies and industrial status. Including the concept of foreign travel agency definition, China's concept of travel agency definition; travel agency background and foreign travel agencies, the emergence of China's travel agency; foreign travel agencies, the development of travel agencies and trends, the development of China's travel agencies and trends; travel agencies in the tourism industry, such as the status and role.
11. Business operation and business strategy of travel service enterprises. Including offline travel agency business operation and business strategy, online travel service enterprise operation mode and business strategy.
12. Supervision and governance system of travel service industry. Including the new challenges facing the regulatory system of the travel service industry, the regulatory subject, regulatory basis and effectiveness of the regulatory system of China's travel agency industry, and the construction of an innovative governance system for China's travel agency industry.
13. Tourist attractions development strategy management. Including scenic area vision and strategic objectives, scenic area external environment analysis and scenic area internal conditions analysis; scenic area overall strategy development, scenic area management layer strategy development, scenic area functional layer strategy development; scenic area resource allocation, scenic area corporate governance, scenic area organizational structure, scenic area diversification strategy implementation; tourism scenic area strategy control and evaluation.
14. Tourist attractions innovation and development. Including the basic classification of scenic spot innovation, scenic spot innovation process analysis, tourism scenic spot innovation capacity construction, tourism scenic spot standardization and group development, ticket economy and reform and innovation (scenic spot ticket economy development bottleneck, scenic spot service economy development transformation, scenic spot cultural economy development change) and so on.
15. Tourist attractions social responsibility and cultural construction. Including the social responsibility of tourist attractions (economic responsibility, legal responsibility, ethical responsibility), the cultural construction of tourist attractions (material culture construction, institutional culture construction) and so on.
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