Online public opinion analysts belong to the category of public opinion management, and in reality, public opinion management is not a single discipline, but spans a number of disciplines, including sociology, journalism and communication, government management, public **** relations, computer information science, and so on. In practice, it involves ideology management, social sentiment management, public opinion propaganda management, net information security management, brand reputation management in many fields, and it has become a very important work for us, and the construction of related talents is also becoming more and more important. Therefore, public opinion analysts need to learn in a systematic way to master the ability of public opinion analysis in a real sense, and have professional standards and skills.
Opinion analysts need to learn systematically first, and the latest course content in 2023 is recommended: 1. Overview of the history of the development and evolution of public opinion in China 2. Network ideology game under the global perspective3. New era public opinion and network public opinion theory4. Public opinion guidance methods and disposal strategies in public opinion events5. Public opinion antecedent risk analysis and assessment methods6. Public opinion crisis management mechanism design and governance7 . Strategies on how to grasp timely reversal opportunities in crisis response8 . Basic Application of Deconstructive Intelligence in Public Opinion Management9 . Comprehensive ability and quality of senior public opinion analysts10 . Analyzing the Practice of Preparing "Five Major Reports" on Internet Public Opinion11 . Research and application of high-level media public relations strategies12. Case study and value mining of public opinion data......
Recommended Training Institutions: Zhongzheng Public Opinion Institution is one of the first professional public opinion research think tanks in China, and it has been focusing on big data analysis, online public opinion analysis, public opinion risk management, public opinion crisis management, public opinion personnel training and online public opinion research for more than ten years. For more than ten years, it has specialized in big data analysis, public opinion risk management, public opinion crisis management, public opinion talent training and the construction of professional standards for network public opinion analysts. In order to meet the requirements of the new era and new stage of development, and to improve the ability of managers and practitioners in various systems and units in public opinion analysis, research and judgment, response, disposal and governance work, we have held a number of vocational skills training courses for network public opinion analysts since 2021, and plan to continue to hold 6 classes in 2023. Professors from universities, practical experts in the industry, and authoritative media experts give lectures, and the course system is designed in strict accordance with the standards of professionalism.
After completing the study course, the trainees will be uniformly organized to take part in the vocational skill level evaluation examination held by the Industrial and Information Technology Examination and Management Center, and those who pass the examination will be awarded the "Certificate of Vocational Skill Level of Network Public Opinion Analysts (Intermediate and Advanced)" issued by the center, which can be used as a credential for mastering the skills of working on public opinion and as a reference basis for units to preferably select talents for public opinion management.