Suning Commerce plans to invest 18-22 billion yuan in three years to develop logistics
On February 21, 2013, Suning Commerce Group Co., Ltd., one of China's two major home appliance retailers The company announced its new operating model and organizational structure, integrating its online and offline platforms. Sun Weimin, the company's vice chairman, also said that the company will invest 18-22 billion yuan in logistics projects in the next three years. Driven by the big data center, the products of this quarter are integrated and sent out uniformly. The future recruitment of 250 teams should be accompanied by consumer complaints.
Suning: Pay more attention to consumer store experience under the cloud business model
Not long ago, Suning innovatively launched the "cloud business" model, and based on this, it established a new product management Headquarters, chain platform operation headquarters, e-commerce operation headquarters, online and offline integration have entered a comprehensive practical stage. According to Tian Rui, executive president of Suning Chain Platform Operations Headquarters, under the new chain platform, Suning stores will comprehensively improve their operating capabilities, focus more on consumer services, and transform from selling individual products to serving consumers. Provide full service. In other words, the comprehensive service capabilities of Suning stores will be amplified.
At the Suning "2013 New Model, New Organization, New Image" press conference, Suning Chairman Zhang Jindong said that the "cloud business" model can be summarized as "store merchants + e-commerce + retail service providers" , its core is based on cloud technology, integrating Suning's front and back offices, integrating Suning's online and offline services, and serving the entire industry and customer groups. The cloud business model is not only a new direction for Suning's leapfrog development, but will also become a new trend in the transformation and development of China's retail industry.
The core structure of Suning’s cloud business model lies in the combination of “store + e-commerce + retail service provider”. Among them, the biggest advantage of offline stores compared with online e-commerce is offline Direct service capabilities offline allow consumers to have a more intuitive, comprehensive and diverse service experience.
In 2012, Suning launched two new physical retail formats - Suning Expo super store and regional flagship store, and began to comprehensively transform and upgrade its offline stores in the first, second and third tier markets. The service functions of Suning super stores and flagship stores have been greatly enhanced.
Different from the previous traditional store model, Suning Super Store is more similar to a shopping plaza, focusing on consumer product experience and the creation of a shopping environment. In terms of product experience, consumers can experience the physical sensation of Suning Super Store at will. Games, 3D TVs, massage chairs and other products. For consumers with children, the super store also provides a children's play area. Consumers can send their children to the children's entertainment area and then make purchases with peace of mind.
As a new store format for the secondary and tertiary markets, the flagship store in Suning is a benchmark for the local home appliance chain business in terms of product richness and store environment. The 3-meter-wide main shopping channel has many The hierarchical system logo and overall visual transparency are in line with consumers’ best shopping experience. The store has set up functional areas such as a customer service center and 3C service center to provide consumers with a one-stop service experience.
The comprehensive service functions of Suning Super Stores and regional flagship stores are amplified under the Suning cloud business model, and consumers’ user experience needs are further explored. Suning’s online and offline stores each give full play to their advantages in growing bigger. The advantages of the cloud business model are becoming highlighted.
Tian Rui said that in 2013, Suning used e-commerce platforms and physical stores as carriers to develop service products, focusing on consumers' daily life, covering shopping, information and life services. , to create a one-stop service solution. Consumers can not only enjoy life services on Suning.com, but also have on-site experiences in Suning stores, such as payment for life facilities, recharge, ticket booking, etc. This is another major step for Suning to integrate online and offline.
Obtained international express business license
On February 7, 2014, Suning announced that it had passed the State Post Bureau's express business license review and obtained the international express business license. Suning has thus become the first domestic e-commerce company to obtain an international express delivery business license. In the future, it will be able to engage in international express delivery business like the four major international express delivery companies: FedEx, DHL, UPS and TNT.
The e-commerce company with the most express delivery licenses
This time, the State Post Bureau approved the express business operating licenses of 12 companies. Only Suning has obtained the international express business operating license and has become the domestic e-commerce company. The first company among the companies to obtain an international express delivery business license. The international express companies that provide door-to-door services around the world are mainly EMS and the four major international express companies. Among them, the four major international express companies account for 70% of the international express business volume.
Suning has obtained a national express delivery license and more than 150 domestic regional express delivery licenses, making it the e-commerce company with the most express delivery licenses in the industry.
A favorable bargaining chip for Yuntai investment
The relevant person in charge of Suning Logistics Division said that after Suning obtains the international express business license, it can accept express delivery business worldwide. The expansion of internal business is of great significance. At the same time, the international express license is an extremely beneficial bargaining chip for Suning Yuntai’s global investment.
Some analysts said that after obtaining the international express delivery business license, Suning may engage in international express delivery business.
Although the time to make profits through logistics is not yet mature, in the long run, after the comprehensive upgrade of Suning Logistics system, the goods of third-party merchants on its e-commerce platform can be directly stored in the warehouse, and Suning Logistics express services can be used. In the future, Suning Express business may It will be gradually opened to merchants and individuals. On August 21, 2013, Suning Cloud Commerce was applying to relevant departments to establish "Suning Bank" and registered a domain name.
In March, an insider at Suning confirmed that “the current policy encourages and supports private capital to establish private banks, and we are indeed planning to establish a private bank. The name of the private bank being prepared by Suning Cloud Commerce is” Suning Bank" is not the popular "Sunan Bank" in the market.
The "State Administration for Industry and Commerce Enterprise Name Approval Announcement" released on August 15, 2013 shows that the name "Suning Bank Co., Ltd." It has been pre-approved. Affected by the news that Suning Cloud Commerce is preparing to set up a private bank, Suning Cloud Commerce closed sharply by 8.43%.
In September 2013, 9 banks including Suning Bank. The name of a private bank has been approved by the State Administration for Industry and Commerce, and private enterprises have taken a step further to enter private banks.
On October 28, 2013, Suning announced that it would invest US$420 million in strategic investment in PPTV with Hony Capital. The latter holds about 74% of the shares, of which Suning holds 44%, and will become the largest shareholder of PPTV. Suning will also use this to enter the online video industry.
As of December 31, 2013, Suning. Yunshang has paid a consideration of US$217.7762 million to PPLive Corporation through its subsidiary Great Universe Limited, which was paid with its own funds and a merger and acquisition loan applied for from the China Development Bank. The remaining consideration will be paid within one year after the completion in accordance with the provisions of the agreement. Payment completed. After the completion of this transaction, Great Universe Limited will hold 44% of PPTV's equity and become its largest shareholder. On May 15, 2013, Suning's Lhasa store was the final one, but it did not mean that Suning. As a result, it will no longer open new stores. On the contrary, Suning is making a medium- and long-term plan for its nationwide store layout. By 2020, the number of Suning physical stores will increase from 1,700 in 2013 to 3,000.
Suning Tesco. The Nanjing Galaxy Super Store was renovated and opened with an area of ??nearly 20,000 square meters on December 21, 2013. On August 10, 2015, Alibaba announced that it would strategically invest approximately RMB 28.3 billion in Suning and become the second largest shareholder; Suning would invest RMB 140. 100 million yuan to subscribe for no more than 27.8 million newly issued shares of Alibaba; the two parties will integrate online and offline to improve efficiency and provide more complete business services to Chinese and global consumers
Suning Cloud Commerce radiates nationwide. More than 1,600 offline stores, more than 3,000 after-sales service outlets, 5,000 franchised service providers, and service stations in fourth- and fifth-tier cities will be seamlessly connected with Alibaba’s powerful online system. September 6, 2015. In the morning, Wanda and Suning will announce a major strategic cooperation. Wang Jianlin and Zhang Jindong will officially join hands. This cooperation will indirectly bring Alibaba, Tencent and Baidu to the same table. The competitive landscape of offline and online businesses will undergo major adjustments.