The two most important components of intelligent commerce are network collaboration and data intelligence, which are called the double helix of intelligent commerce. Network cooperation refers to solving specific problems through large-scale and multi-role real-time interaction. The essence of data intelligence is that machines make decisions directly instead of people, and its premise is cloud computing, big data and algorithms.

Three innovative directions of intelligent business: online, intelligent (search and recommendation) and network. Successful internet companies have made great breakthroughs in networking and intelligence on the basis of online. Including:

In the next 10 year, the most difficult thing is actually to create a product and service model to make offline users online and generate a continuous interaction. In this way, user feedback can be recorded, and in turn, algorithms and services can be optimized to form a feedback closed loop.

Intelligent commerce relies on the breakthrough of three main lines: online (mobile Internet, Internet of Things, speech recognition, AR), intelligent (AI) and collaborative network expansion (online supply chain system). Two important trends in the future: 1. Intelligent ecology continues to erupt; 2. Subversive technology forms a new black hole (Arkansas blockchain).

The premise of networking is connection and interaction, and networking is the starting point of intelligent business. The essence of the Internet:

The greatest value of network collaboration is not to make the existing links more efficient, but to make the innovation value more prominent. The best way to win greater benefits for yourself is to create greater benefits for others.

In the agricultural era, the self-sufficiency and simple exchange economy in villages and communities are called "points"; In the assembly line of the industrial age, the supply chain is a "line"; The open network structure, free multi-collaboration and distributed self-organizing system in the Internet era are "networks", that is, network collaboration.

On-demand is the goal of network collaboration, enjoyment is the value of network collaboration, and community is the organic module of network collaboration.

The core of Uber entering the bottleneck period is that it has not achieved real network synergy. Economies that rely solely on scale rather than network coordination cannot achieve monopoly and it is difficult to achieve effective barriers.

If you want to integrate data intelligence into specific business, you should do three things well: data (foundation), algorithm (engine) and product ().

The essence of dataization is the process of transforming a phenomenon into a quantifiable form. The self-learning and iterative optimization of the algorithm is a decisive leap. When the algorithm is iteratively optimized, it is not only the characteristics of the data and the machine itself that determine its direction, but also the understanding of the nature of business, the insight into human nature, and the ideal of creating a new look of future business. Productization is the ultimate carrier of data intelligence and business scenarios. It creatively links users, data and algorithms, and has the following three functions:

Upload and publish, two-pronged, data closed loop is realized through product interaction, and products rely on data intelligence.

If you want to seamlessly connect data with real life, you need to record data online and in real time, instead of actively collecting and updating it, and use it flexibly in actual business scenarios, which is driven by decision-making. This is the so-called live data. Contains two meanings:

Live data packets have the following three important characteristics, thus forming a feedback closed loop.

Accuracy refers to precision and accuracy, which correspond to network collaboration and data intelligence respectively. If the service is to be accurate and precise, it needs constant interaction and iterative optimization, and deepen the understanding of users through data intelligence. On the one hand, a large part of the value of the product comes from the application of data intelligence. On the other hand, the product itself is a channel for collecting data, forming a feedback closed loop and the basis of learning optimization. The ultimate goal is to achieve accurate and continuously optimized personalized service.

The network effect of the Internet, the learning effect of intelligent algorithms, data pressure to promote data intelligence, and network tension (data assets are intangible, communication costs are low, and use is a process of creation).

In Smart commercial times, if you want your business to succeed, you must first ask yourself four questions:

Traditional three business models: B2B (horizontal B2B: Alibaba, vertical B2B: Sinochem) and B2C (Amazon, Tmall and JD.COM). COM), C2C (ebay, Taobao).

C2B is a fundamental subversion of the traditional industrial era and a real customer-driven enterprise. The most obvious characteristics are: user-oriented, users change from passive recipients of goods to active participants, even decision makers, and one-way value transfer between brands and users becomes two-way value synergy.

Customer-driven is the logical starting point of C2B, and the reason for this change lies in the development of Internet and data intelligence:

The change from B2C to C2B is actually a change of thinking mode, that is, consumers change from passive to active.

C2B login can be divided into three ways:

S2B(S2b2c) is the natural evolution path through C2B mode, and S refers to the supply platform, that is, C does not directly serve through a big B, but uses many small B's to reuse S's supply platform.

The biggest innovation of S2b2c mode is that S and b*** serve C together, provided that the value it creates is far greater than that of B or B directly serving C alone. S and Xiao B are not traditional joining relationships, but cooperative relationships. S can't control little B, only empower little B. ..

* * * The same service has two meanings:

Empowerment can be reflected in five aspects:

Look at it for ten years and do it for one year. The rapid iteration of foresight and action is a new manifestation of the strategy of this era.

Why is it important to act quickly? Because the only way to confirm whether the prediction is correct is to do it. First, it can help you correct your final judgment on the industry. Second, it can help correct your next move.

Never stick to the traditional plan, but form a very efficient feedback closed loop between predicting the future and acting now. The key point of strategy formulation and implementation is to be close to the main channel closest to the future, and in this process, we should not consider the waste of some resources.

The surface refers to a platform or an ecological enterprise; Point refers to all kinds of new characters on the surface, and the relationship between point and surface is * * * life * * * glory; Line connection points, faces and users; Face is the most basic element of the body.

The core of the four is the face. On the one hand, the face may gradually evolve into an adult, on the other hand, it supports the prosperity of the point. And give this power. Line also relies on the capabilities and support provided by these points and surfaces to reduce the dimensions of traditional supply chain systems.

What is your position on point, line, surface and body? Defining your position in the future networked world is the first step to determine the development direction of enterprises.

The revolutionary course of organizational innovation;

The core function of future enterprises is not management, but empowerment. Management is outdated because it can't drive creativity. Creativity is the most important production factor in the future. The only way to enhance creativity and improve the success probability of overall creativity is empowerment.

In the future, the organizational structure will inevitably evolve towards a collaborative ecosystem that aims at innovation, perceives customers in real time, and seeks to maximize innovation efficiency by aggregating and motivating creators.

Three basic principles for establishing a brand-new authorized organization:

Soldiers who can hear gunfire actually have two preconditions to make a decision: