PMF (?Product-market fit): that is, the product and the market to achieve the best fit, the product you? just? to meet the needs of the market and satisfy your customers,? This is the first step in starting a successful business.
1. Is your product what customers really need? ;
2, whether the product can really find its market;?
3, whether the product will have a large market space in the future;
4, whether there are customers who are willing to pay the bill for the product and get the revenue.?
When PMF didn't happen, that is, when users didn't get the full value of the product, this stage? will not cause the effect of word-of-mouth spread, ? nor can it trigger massive natural user growth? And when PMF has happened,? seed users will then scramble to buy the product, thus? creating massive growth,? that steep growth curve begins to? show its beginnings.
? And what kinds of PMFs are on the market?
There are three general categories:
This market has been clearly defined and exists? , but currently? The experience of products that fulfill this market is not good enough, and users are looking for additional features, or more convenient ways to solve the corresponding problems.
A typical example of a PMF that fits the first category? It's the first PMF. Rent a Car? Shenzhou Rent-A-Car entered the ride-hailing space.? The big market of traveling already exists,? But Dripping's? The monopoly position of DDT has caused a lot of criticism, and it's often used big data to kill people. It often kills people with its big data. and various safety issues have led to a lot of complaints about the DDT experience. At this point, companies such as Meituan, Shouqi, and Shenzhou have all stepped in.
Startups can grab a niche in this market and? launch a product directly? to fulfill the segment?
For example, VIP?KID, the market for children's English tutors? has always existed,? But before that, they all went to cram schools,? The market for North American tutors to teach at home has not been adequately met, and?VIP?KID has met this market.
Doing this kind of product? will also encounter heavy obstacles, because before the product is born, ? users themselves don't know if they need this kind of product. It seems that this need does not exist, and the market does not exist,? Most disruptive startup business models fall into this category.?
And ultimately, what about the fact that probably a lot of startups will take the form of a combination of the three PMFs above,? For example, Airbnb, which is a combination of the 1st? and the 3rd kind combined,? serves a pre-existing market, i.e. private and business travelers,? but fulfills a need they've never experienced before? is staying in a regular person's home instead of a hotel.