Because hotels are taking advantage of the information gap to deceive consumers.

This is the age of big data, and everyone has their own personal information. When a user's personal information is collected by some companies, some of them will use this information to kill their customers, which is what we often refer to as big data killing.

I. I'll start with a real-life case about this.

Shanghai once did a survey on the hotels in Shanghai area, and found that the hotels in Shanghai surprisingly have different prices on different software, and the prices of some luxury hotels even differ by more than three times. When the user through different channels to book the relevant hotel room, the hotel price will change, the booking price of different users will be different, the price of the old customers will be more expensive instead. This matter has triggered a lot of discussion among netizens, who said they have also encountered the phenomenon of big data killing maturity.

Two, this would involve big data killing.

In the age of data, companies with good big data management systems will generally have good development, and companies will carefully use this data to make things in their favor. For the hotel industry, because it is already very profitable, hotels will make a windfall if they can further increase their unit prices. It is because hotels know everything about every user that they use big data to deceive consumers.

Three, I think this situation should be addressed.

Big data has been killing people for a long time, and many consumers have encountered this kind of thing in their lives. It is also for this reason that users are very resentful of such incidents, and an issue to which the relevant departments also attach great importance. With the rapid development of various trades and industries, I think the relevant industries need to work out certain price norms and stabilize the price level by doing so. For consumers, it is also obvious that consumers will be more trusting of reliable enterprises, rather than those who are playing tricks all over the place.

After all, these so-called price differences are nothing more than a result of big data killing, and it's hard for such companies to get ahead.