One, integrity management, service first

Whenever the enterprise should adhere to the concept of integrity management, service first, from the source of prevention, to prevent the generation of PR crisis events, which can help enterprises to prevent the vast majority of damaging the occurrence of the enterprise's reputation.

Two, avoid negative treatment

The new media era, the enterprise negative information can be in any place by anyone quickly spread, which is both a disadvantage but also an advantage. If a negative attitude of avoiding or ignoring the problem is adopted to face the problem, then the negative information will spread quickly, which is a disadvantage. When dealing with negative word-of-mouth, if a company can take advantage of this feature to speak out in a timely manner, apologize to the public/clarify the facts to quickly quell the incident, then it can turn a crisis into an opportunity, which is an advantage.

Three, real-time tracking of negative word-of-mouth public opinion dynamics

In the face of the ever-changing online public opinion environment, in order to prevent secondary outbreaks of negative word-of-mouth public opinion, companies also need to use some word-of-mouth monitoring software to track negative word-of-mouth public opinion dynamics in real time, and timely analyze the development of the incident and the current situation, so as to make a targeted response. For example, the Knowledge Micro Business Monitoring System, a big data IWOM monitoring tool, has the ability to monitor real-time information on the whole Internet, push key information that enterprises need to pay attention to in a timely manner, and track in real-time the development trend of negative IWOM events, such as dissemination websites/media, netizen's emotion, key dissemination nodes, and dissemination traceability, so as to facilitate the enterprises to master the development of negative IWOM opinions, make effective predictions, and smoothly deal with

Doing a good job of finding and collecting negative information

In order to effectively manage negative word-of-mouth, it is crucial to understand the various voices on the Internet talking about the enterprise, which can help the enterprise nip the crisis in the bud and effectively avoid crisis losses. So how can we quickly understand the network to talk about the various voices of the enterprise? This requires good negative information to find and collect. To this end, the following for you to organize a look at the negative information of the enterprise software collection:

Check the negative information of the enterprise software collection

1. Search engine tools

such as Baidu search, Google search, 360 search, Sogou search and so on.

2. News search tools

such as Baidu news search, headline news search, NetEase news search, Sohu news search and so on.

3. Professional word-of-mouth monitoring tools

Sense Micro business monitoring system, by entering the relevant keywords or setting the monitoring theme, you can automatically collect information related to the Internet platform across the network, digging and analyzing the dissemination of this information, nodes, posture, netizen attitudes, generating public opinion analysis charts/reports, etc., and automatically identify the negative, early warning for the enterprise to effectively manage the negative word-of-mouth to win time. The company is also able to automatically identify the negative aspects and provide early warning, so that enterprises can effectively manage the negative word-of-mouth.