What is Master of Spades: Master of Spades is the world's first personalized AI for poker based on big data. the learning effect is more than 10 times that of traditional training
Advantages of Master of Spades: assessing the player's level of poker through a comprehensive test, personalized pushing of practice games, real-time adjustment of the difficulty level, instant evaluation and feedback, and expert demonstration of the right The Master of Spades advantage: through a comprehensive test to assess the player's poker level, personalized push practice games, real-time adjustment of the difficulty, instant evaluation feedback, master demonstration of the correct way to play, so as to improve the poker level 10 times.
User profile: I can't see the data of the product, and I can roughly judge it as: users who want to start and improve Texas Hold'em
What problems are being solved:
1, white users getting started in the game of Go
Problem type: non-user pain points. There are more products for users to get started in Texas Hold'em, and there are more free free introductory tutorials on the Internet. There is no obvious advantage of this platform introductory course.
2, various levels of users who have already started, want to quickly improve their poker level
Problem type: pain point. Efficient and systematic enhancement of the level of German poker is the core demand of the user, the user is resistant to long-term loss and fear, the AI training system of the Master of Spades product meets this core pain point.
According to the "Damien, Dumbo, and Xiaolong" user profiling method, as well as according to the entry users and users to improve, analyze the three types of user demands:
From the above table to analyze the advantages and disadvantages of this platform:
Advantages: very good to meet the needs of the users of the Damien
Disadvantages:
1) not very good to satisfy the needs of the users of the Damien
The AI training system of Master of Spades products meets this core pain point.
1) Does not satisfy Dummy users well. It is recommended to check the background data of the applet and conduct accurate data analysis and user interviews through the corresponding behavioral characteristics of Dum Dum users to determine whether this conclusion is valid.
My solution:
a. Provide clear user stories: dig up some typical user stories, detailing the learning methods of these typical users utilizing this platform. Let specific user stories guide and impress such users
b. Make some free videos or articles to introduce learning methods, and tell users how to learn how to use the platform to learn correctly and efficiently
c. Let such users define and choose their goals at the beginning of using the platform. The platform can grasp the user's level through user testing, and recommend clear growth paths, learning methods, and learning materials based on the user's goals
2) Failure to meet the needs of "casual" users. Users who spend their time on this platform should have some foundation in poker. This kind of user currently has no obvious desire to pay, but in the future can be transformed into a paying user, at present such users can be active community, to create a social atmosphere of the platform.
At the moment, the main thing that satisfies the "idle" users is the strategic graphics in the "Discover" section. The problems faced by the current section are:
a. Fewer types of articles
b. Fewer and slower update articles
a. From the pure tools to gradually increase the community section, if the development constraints, the team can establish a community, the first validation.
b. Increase the supply of free content, enrich the type, such as adding videos, books to read. Categorize the content, label it, and you can do a coarse-grained push.
c. Launch some activities from time to time, through the activities of active such users, but also in the process of seeking paid conversion
Below I will take the user's point of view, to achieve the goal, mapping its critical path of use. In this critical path, tap into the user's point of need, create a peak experience, and find the trough of the experience.
User A: Damien user with a clear goal to get started in derby. First time to enter this platform
Path:
Path analysis conclusion: this path user experience is poor.
1) Step 2 Tutorials: The first time a new user enters the platform and wants to get started, they will click on the tutorials directly according to their usage habits. The current platform tutorial section has no tutorials for a 0-base start. Users browse a circle after no gain.
2) The third step of training: new users in the "tutorial" section does not get, will click to the "training section". The first display is "Newcomer Exclusive", the user is a newcomer, click to enter the content is not introductory.
3) The fourth step to get started: click to the "training" section of the second content "Quick Start", the user to find the target content.
My improvement plan is:
Put the newcomer's introductory content into the "Tutorials" section, and mark "Newcomer's Introduction"
At the same time, whether the introductory content needs to be charged or not, needs to be supported by the existing data.
These are the first time we've seen this in a computer, and it's been a long time since we've seen it in a computer, so we're not sure if it's a good idea.
User B: Damien users, there is a certain level of de poker, want to improve
Path:
Through the analysis, we know that the path to the user experience is better, then how to create peak experience in this path. One of my small solutions is:
Increase the achievement mechanism and incentives for users to learn. For example, learning a certain skill to award a certificate, etc.
User C: dumb users
Path:
Dumb users have less clear goals and needs, and when they enter the product, they try out all the features, and then leave. My solution is:
Help users define their goals and needs, enter the platform to let them choose their goals, and the platform will recommend an exclusive learning program for them.
This article analyzes the product superficially, because there is no relevant data, so it does not involve data analysis, and UI and UE analysis is too detailed to be analyzed here.
Summary:
The above is my analysis of the Master of Spades applet. I am Tianwangsi Yigo, a student in the product world, currently working as a product manager in Beijing. I look forward to communicating with you more and more.