As the main material for wall decoration, wallpaper plays an increasingly important role in the home life of Chinese consumers. With the development of wallpaper products and changes in consumption channels, consumers have more diverse choices.

In Europe and the United States, the wallpaper paving rate has reached 50% -60%. In East Asia, Japan and South Korea, the wallpaper pavement rate has exceeded 90%. But in China's wallpaper consumer market, the growth space is still very considerable. Currently, Chinese consumers have what kind of understanding of wallpaper? What are the consumption habits about wallpaper? Today, I'm going to tell you about the wallpaper consumption through big data that thing.

1 wallpaper consumer crowd

To the age of wallpaper consumption, 26-35 years old after the 80s accounted for 45%, 36-55 years old middle-aged people accounted for 33%. These two parts add up to nearly 80% of the rate, you can see that the wallpaper is very popular both in the young people's groups, or middle-aged and older groups.

The income distribution of wallpaper consumption, 3500-6000 yuan, as well as 6000-10000 yuan two ranges accounted for 42% and 30%, respectively, accounting for a total of 72%.

2 reasons for choosing wallpaper

With the growing acceptance of wallpaper by consumers, wallpaper is not only used for background wall decoration, but also in the overall wall decoration, bedroom decoration has a place.

The "good decorative effect" is the main reason for consumers to choose wallpaper decoration, accounting for 66%. In addition, "environmental protection", "easy to replace", "price" is also the wallpaper consumption which is the reason.

3 pure paper wallpaper is the most popular

In the choice of wallpaper materials, environmentally friendly and natural pure paper wallpaper is the most favored by consumers, the degree of choice reached 36%. Non-woven wallpaper is followed by 27%, PVC wallpaper and cloth-based wallpaper, the degree of purchase is lower. In addition, 18% of consumers said they have no concept of the material of the wallpaper.

4 wallpaper style selection

In terms of wallpaper style selection, consumers showed varying preferences. Rustic, European, modern three styles of popularity are 26%, 24%, 28%, respectively, with little difference. The Chinese style and mixed style choice of the crowd is relatively small, respectively, 7% and 11%.

5 accepted wallpaper price

In terms of price, consumer choice again showed a trend of concentration, 100 to 500 yuan / volume (1 volume of 5.3 square meters) of the price range cumulatively accounted for 84% of the share of the mid-range product advantage is obvious.