(1) Define customer service level

When optimizing the supply chain management mechanism of agricultural products, the primary task should be based on customer demand, market segmentation according to the needs of different customer groups, product differentiation, determination of a reasonable customer service level, and through the supply chain to achieve a rapid response to customer requirements, so that the supply chain structure to adapt to market changes, while improving the customer-oriented transformation of the agricultural logistics network in accordance with market requirements to achieve the established service level and ensure profitability. Supply chain structure to adapt to market changes, and at the same time in accordance with market requirements to improve the agricultural logistics network of the customer-oriented transformation, in order to achieve the established level of service and ensure profitability.

(2) Organize supply chain resources around core enterprises

Resources are a collection of physical assets, human capital and intellectual capital owned and controlled by the organization. In the optimization of agricultural supply chain, the whole supply chain resources should be strategically managed according to the market dynamics, so that the whole supply chain becomes one, to ensure the optimal allocation of resources. Specifically, internal and external resources should be organized according to the product flow, information flow, capital flow and service flow of the supply chain. Internal resources include production and logistics resources (e.g., land, warehouses, etc.), information technology resources (e.g., land information system, communication network), market resources (e.g., product brand, reputation, product quality certification), and external resources include supplier resources, customer resources and technical service enterprises.

(C) Establishment of information ****sharing incentive mechanism

***sharing information involves orders/deliveries, market demand forecasts, inventory levels, production plans and so on. Realization of information *** enjoyment can improve the accuracy of demand information, accelerate the response speed to market demand, reduce the processing cycle and cost of transaction activities, promote close cooperation between supply chain partners, improve the trust between partners, and improve the efficiency of the supply chain. In the agricultural supply chain, since information ****sharing will cause redistribution of information resources among supply chain members, change each other's negotiation advantageous position, and redistribute supply chain profits, which makes information ****sharing have certain obstacles and difficulties, it is necessary to establish a kind of information ****sharing incentive mechanism, and to give appropriate rewards and compensation to the information suppliers. This mechanism can be realized in two ways: first, cost saving, and reasonable concession of cost reduction. Since information **** enjoyment can reduce uncertainties and lower the costs of agricultural production, inventory, transportation and other links, farmers can transfer a part of the profits formed by cost savings to the downstream link through pricing discounts, which constitutes the profit compensation of the downstream link; secondly, increase income, increase the reasonable distribution of profits after sales. The downstream link accurately predicts demand, through information **** enjoyment, so that farmers in the production chain in a timely response to demand, the downstream link to expand sales to the production chain to make a reasonable transfer of profits.

(D) the establishment of a coordinated, benefit-integrated supply chain partnership

Good partnership helps to improve communication between members, conducive to the realization of the **** the same expectations and goals, reduce the impact of external factors and the corresponding risk caused by the enhancement of the conflict resolution capabilities, to achieve economies of scale in the choice of partners. First of all, according to the market competition environment and resource constraints, from the contract performance, credit, desire for cooperation, production, service, marketing ability, participation motivation and other aspects of a comprehensive evaluation of partners, to ensure the consistency of the interests of the partners and can adapt to the cooperation of the management and coordination mechanisms, and gradually develop from ordinary partnerships to strategic partnerships.

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