Big Data kills is actually the use of algorithmic technology to search for some of the customer's information, such as age work income and other details of these issues, if the income is high, the same goods will increase the price of some of the sale to this customer, in addition to the following we analyze how the big data kills in the end in the pit of the consumer,

1, take a certain one When the customers who use the software book tickets on this platform, the big data will be calculated to the frequency of use of the customer in the platform, so as to adjust their own prices,

2, the same is a certain takeout software,

We can see in the picture that the same store to order the same dishes, but the final price is inconsistent,

We can see in the picture that the same store to order the same dishes, but the final price is inconsistent! Customers use the software habits and frequency to get the customer's income age and main characteristics, if the customer's income is higher, the price sold to the customer will be higher, so there are also netizens reflect, the same goods, Apple users is more expensive than Android phone users,

The purpose of these platforms to do so in order to expand their own profits, will be some of the price intentionally high to deceive their own old customers,

Take the drop for the drop taxi in the initial entry into the market is very cheap, but as the market stabilized later, careful users found that the same road, the same time, often play the drop people, than not often to play the drop of the people on the price of 5 yuan, this is also the use of big data to expand their profits,

So we in the The usual booking of plane tickets or ordering takeout, we must pick up a friend's phone to compare each other to see if there is the phenomenon of big data to kill the phenomenon of familiarization, if there is the case can be reported to the relevant departments, once the report is successful, the platform will be subject to the appropriate penalties,

Also in the fight against the 315 General Assembly, a reporter exposed the existence of a lot of platforms to kill the phenomenon of familiarization of big data, and now the government has also introduced relevant regulations to prohibit companies from using big data to kill the phenomenon of familiarization. has also introduced relevant regulations to prohibit companies from using big data to kill maturity,