1, make full use of the Internet and intelligent transformation of their products
The transformation of any enterprise is realized through the transformation of products. The product of the airline is manifested in both passenger and cargo. In terms of passenger transportation, airlines have always been an important pillar of the tourism industry chain. In the past, due to the means of communication and other aspects of the reasons, in the whole tourism industry chain, airlines only bear point to point transportation. But nowadays, under the condition of the Internet, interconnection has changed the boundaries of time and space, no matter when and where, no matter whether enterprises or individuals can connect each other through the Internet. Therefore, airlines should seize this feature of the Internet, make full use of the interconnection and intelligent technology, and reposition their products at the height of the whole tourism industry chain. ① They can make use of the Internet and intelligence to change the single product structure in the past, reposition their products, extend their products to the food, accommodation and transportation of travelers, and even extend a wider range of fields, and carry out one-stop services, so as to make themselves become the leader in the tourism industry chain. ② Make full use of the Internet + APP sales channel innovation, on the one hand, timely recommendation of their products, on the other hand, the customer becomes their own resources. ③ Make full use of the Internet and intelligent means, the implementation of the real meaning of tailor-made personalized services to travelers, to serve today's travelers to create tomorrow's market. In addition, in terms of freight can also make full use of the Internet and intelligent product transformation, that is, from pure freight to the real logistics transformation.
2, airlines should make full use of the Internet and intelligence for the strategic transformation of enterprises
Big data and the emergence of the Internet makes the boundaries of the industry blurred, the industry's interpenetration or change the norm of enterprise development. Due to the emergence of the Internet and intelligence to completely change the industry's compartmentalization, what we thought was impossible before, today have become a reality. For example, no one dared to challenge the banks before, but today Jack Ma did it, and Alipay replaces some of the bank's functions. With the use of Alipay, there is now a newer, more convenient and faster WeChat payment, etc. These radical changes bring us to think: new things are constantly arising, society is fracturing, where should the civil aviation industry go from here? In the face of these problems, it is necessary for airline executives to have an Internet mindset, stand on the level of national economic development, make full use of their own advantages or resources, and utilize Internet intelligence to carry out a strategic transformation of the enterprise. China Eastern Airlines has set an example for us in this regard by boldly utilizing aircraft WIFI for the first time to integrate various online and offline products and service resources, tap the extended value of the travel industry chain beyond a single air ticket, and develop integrated products that meet the needs of customers for various types of travel, such as "food, accommodation, transportation, travel, shopping, entertainment, business, education, medical care, and insurance". Products. It has completely changed the image of traditional airlines. This transformation of China Eastern Airlines, they use the Internet as a new engine of development, in order to point out the direction of their next development.
Second, civil aviation airports should make full use of the Internet and intelligence to carry out the transformation of business strategy
Objectively speaking, on the current state of the airport utilization is not satisfactory, China is currently operating more than 200 airports, at least 70% of the loss. The Civil Aviation Administration released the "public announcement on the 2016 civil aviation small airport subsidy budget program" shows that 152 civil small airports will be subsidized in 2016, totaling 1.3277 billion yuan. For the huge subsidies, we should clearly realize that this is by no means a long-term solution, neither conducive to the survival of the airport more detrimental to their own development. Therefore, to some extent, airports need to use the Internet and intelligence to carry out the transformation of business strategy.
1, the airport should make full use of the Internet and intelligence to the transformation of the port economy
The use of the Internet and intelligence for the airport transformation does have unlimited space for imagination, but the imagination is full, the reality is bone dry. Airport to realize the real transformation is still very difficult, first of all, in the concept, the concept of many managers and the pace of social development to lag more, most still only stay in the airport for the airlines to do a good job in terms of security, do a good job on the protection of airlines, which is not wrong, but this is not what it used to be, the airport's ecological environment has undergone a revolutionary change, which requires airport managers to change the concept of the need for a more bold innovation. Secondly, in terms of the airport and the pace of socio-economic development, it needs to carry out a second shedding of bones, that is, from the airport's single function to the turn of the airports, and then from the airports to the turn of the port economy. Pragmatically speaking, this transformation is easier said than done, there is still a great deal of difficulty in realizing it, but we can start with the easy and then the difficult to realize it gradually.
One of them is to make full use of the Internet and intelligence to the direction of intelligent airport transformation.
For the transformation of the airport, we start from the airport's own management, that is, the full Internet and intelligence for passengers to travel to provide all aspects of convenient, comfortable. For example, airports are now using their own public number to provide travelers with a variety of service information, in the terminal to provide online check-in, self-check-in, self-service departure boarding, self-service baggage check-in, etc., these aspects of the improvement makes the airport to the intelligent appearance in front of the travelers, which is convenient for travelers, but also convenient for us. For example, the new T3 terminal at Yinchuan Airport ranks among the top airports in China in terms of several system functions, and it has some intelligent features. The terminal is equipped with a new self-service baggage check-in system, which can realize all-self-service baggage check-in, and it is free to switch between manual and self-service modes. In terms of security check, a face recognition system has been added to the verification system, with a recognition rate of over 99% for passengers. This is the first airport in China to be fully equipped with dual-view X-ray machine equipment, which can transmit two images from the bottom and side of the two viewpoints to determine and identify prohibited items and to ensure the safety of passengers on their travels. There is also an updated apron panoramic monitoring system to realize dead-angle monitoring and command, and so on. These intelligent use of the airport's operations to the transformation of the smart airport a solid step forward.
The second is to make full use of the Internet and intelligence to the transformation of the port economy.
This transformation is more difficult for the airport, because it is not the airport unilateral efforts can be achieved, it requires the local government to put the airport on the promotion of the local economy to understand the height of the local government to mobilize all aspects of resources in order to achieve. Happily, most local governments are interested in airport construction, which is very favorable to the airport development, the key to the problem of how to realize the airport to become a port economy is a very complex and difficult project, it needs the airport and the government **** with efforts to achieve. However, the wave of the Internet and intelligence is unstoppable, the airport is ultimately to the port economy, which is the only road to airport development.
2, make full use of the Internet and intelligent operation of innovation and innovation
Airports operate mainly in the aviation revenue and non-aviation revenue in these two areas. Unfortunately, most airports are operating at a loss, and some airports are focusing on aviation revenues and ignoring non-aviation revenues. Do not know, in this kind of loss-making operation to some extent is holding the "golden bowl" in the "rice", travelers stay in the airport "fragmented time" is actually the airport's biggest resources and wealth. According to the statistics of relevant shopping malls, if passengers stay in the airport for a short period of time, they will be able to enjoy the airport's greatest resources and wealth. According to the statistics of relevant shopping malls, if customers stay in the mall for more than 30 minutes, they may shop in the mall. If this time as a mark, then the travelers are in the terminal time to stay far more than this time period, which for the airport, the travelers stay time is the wealth of the airport. The helpless thing is that some airports either turn a blind eye, or have enough but not enough, let the wealth pass. On the other hand, some foreign airports attach great importance to non-aeronautical income. According to relevant statistics, Singapore Changi Airport, each passenger contributes an average of 117 yuan, while several major airports in the Mainland, Shanghai Airport, the highest of about 51 yuan; Shenzhen Airport, about 29 yuan, other airports, the tragic situation is self-evident, some airports travelers do not even consume! For travelers "fragmented time" we raise to the height of the airport resources to understand, it is the airport's "gold mine", we should make full use of the airport's own advantages, and do everything possible to tap the traveler's "fragmented time! "so that it is transformed into their own wealth. For example, the United States Minneapolis - St. Paul airport has developed into one of the largest retail centers in North America, with department stores, aquariums, dinosaur museums and a series of amusement facilities, the surrounding people will drive on Sundays to leisure or shopping. The reason why there is such a big difference between Chinese and foreign airports is that the key is still the lack of non-aviation revenue development ideas or concepts of airport managers, as well as the lack of a lack of talent in this area of business management. However, there are both dilemmas and hopes, and for airports in their current situation, both shortcomings and hopes for the future. Airports should make full use of the Internet and intelligence to increase non-aviation revenue, for example, cross-border e-commerce, to create cost-effective special brands, shopping malls, recreation centers, etc., to guide passengers to consume through passenger consumption to increase non-aviation revenue to lay a good foundation for their survival and development.
In summary, both the airlines and airports shoulder the heavy responsibility of civil aviation power, we should seize the national development of a good time and the Internet intelligence to give us the opportunity to make concerted efforts to roll up their sleeves and cheer for the early realization of civil aviation power and struggle.