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In order to protect content creators, WeChat has decided to open up the "original statement" and "message" functions to all public numbers.

In order to protect the creators of the content, WeChat has decided to open the "original" and "message" functions to all public numbers.

On the evening of December 6, WeChat Pai, the official public number of the WeChat team, released a notice saying:

Starting immediately, WeChat's public platform is fully open to the "original statement" and "message" functions. All public numbers can use this feature to protect their original articles and present more quality original content to readers.

Specifically, the content that can be labeled as "original" includes: articles created independently, content that is exclusively licensed, and in addition, after obtaining the qualification for the internal testing of picture or video originality, the "original" label can also be applied to the creation of pictures and videos. In addition, the label "Original" can also be applied to the creation of images and videos after obtaining the qualification of image or video original test. On the other hand, plagiarized content, integrated content, quoted content, public **** content, non-exclusive licensed content, translated content, marketing content, and violations of the law cannot be labeled as "original".

WeChat team said, if the violation of the use of "original" label public number, the first violation will be short seal 7 days of originality, and the platform malicious confrontation will be short seal 15 days, according to the degree of malice can be increased to deal with.

In fact, WeChat platform original statement function as early as January 2015 has been online, but more than two years, only WeChat certified media type of public account can be original statement of the article.

Previously, today's headlines, tencent penguin public platform, sohu public platform, baidu baijia number and other self-media platforms have also launched the "original statement" function, and open to all content creators. On these platforms, content creators often only need to publish a certain number of original articles within a certain period of time to have the opportunity to obtain the "original statement" label. With the "Declaration of Originality" label, content creators are better able to defend their rights and have the opportunity to receive subsidized rewards from the platform.

Analysts say that behind the collective efforts of self media platforms to protect their originality, it means that they want to create a copyright wall for quality content through original protection mechanisms, and by reconstructing the order and rules of the new industry, they will be able to obtain new traffic resources and create a healthier platform ecology. Producers who lack quality content and content platforms that try to enrich the content ecosystem by carrying content will be at a disadvantage in the competition. For Tencent, to improve the protection mechanism for content creators, to create a better content ecosystem, to open the original statement to all WeChat public number is the way to go.

In the face of today's headlines, a bit of information, Baidu Baike number and other self-media platforms are rapidly rising, Tencent is increasing investment in the field of content.

On November 8 this year, Tencent Vice President Lin Songtao said at the 2017 Tencent Global Partner Conference:

Tencent open will be based on the two major pivots of science and technology and humanities continue to evolve, and in the future, we will focus on promoting the new science and technology open platform with AI as the core, and the big content open platform with pan-content as the core.

He announced the official launch of the Tencent content open platform, which will unite WeChat, QQ, Qzone, browser, Express, Tencent News, Tencent Video, Application Treasure, NOW Live, National K Song and other billion traffic platforms, and with the intelligent distribution capabilities of Tencent AI, to help content entrepreneurs realize the goal of "one point of access, the whole network connects! "

At the same time, Tencent launched the "10 billion" plan, will be 10 billion flow, 10 billion funds and 10 billion industrial resources, in the flow and realization, investment and incubation, the line below the creation of bases and other areas of comprehensive support for content entrepreneurs.