How to do WeChat marketing in the household industry as an example?

One, first we need to establish an accurate database.

1. Precision Section portrait analysis of all customers' characteristics, summarize their **** the same characteristics,

2. According to the characteristics of the **** the same, to find the pond where they are. The classification of the pond, accurate building, matching design company, matching designers, matching building materials salesman, matching building materials stores. Matching furniture malls, matching furniture stores.

3. After getting the data and to. Do a test on the pond. (Getting the data is just landing a key core is altruistic).

4. Make a precise ranking.

5. Database marketing and amplification. Conduct systematic WeChat marketing. Do the above steps we are just getting started.

Systematic WeChat marketing

In an era of big data on the Internet all kinds of business opportunities are endless, insightful businessmen can keenly capture the opportunity to create a set of marketing strategies with their own characteristics.

WeChat marketing is a good example, WeChat from its birth has evolved from the initial simple social software into a social, entertainment, shopping, payment as one of the integrated platform, with the WeChat version of the continuous update of the merchant to capture the opportunity is more and more. The following teaches you how to do every step of the way.

The first step in WeChat marketing:

1. Name

Don't write an a in front of your name, because at first glance it's an advertising number, a micro-merchant number.

2. Don't use English, because customers have to enter English when searching for you, which is troublesome for all your friends and customers, and at present the level of English popularity in our country. It is still very low.

3. Don't add any symbols before or after your name either.

4. Specific name taking, brand plus real name.

WeChat Marketing Step 2:

1. Don't use the product as the avatar, don't use the child as the avatar.

2. Don't use brand, logo as avatar.

3. Don't use landscape photo as avatar.

4. Put the most handsome and beautiful, take a set of professional image photos to do avatar here, I want to express a point is that people beautiful face value is high will be attractive, because all people like to appreciate the beautiful things.

WeChat Marketing Step 3:

1. to positive energy.

2. Be altruistic.

3. Be valuable.

4. It can't have traces of marketing.

WeChat Marketing Step 4:Cover Album

Because when people look at the circle of friends, the first place to be seen must be our signature and album pictures. You can put a picture of your brand's image to give customers a clear impression of your brand.

WeChat Marketing Step 5:

Combing the existing WeChat friends to modify the notes, when your number of friends increased to a certain size, you have to make notes on your friends, if you let the friends continue to increase, and most of them are not very familiar with you, it is easy for you to encounter a lot of embarrassment.

You don't have to always be in mind, remember each other's real names, customers' names are best remembered but at least give them to do the appropriate effective notes, such as: note on its occupation, his hobbies and interests, or other characteristics, easy for you to remember him, but also easy for you to manage him in groups.

Now let's open the WeChat address book to find a random friend without notes, and then click on the avatar to enter his details, for him (her) to note new information.

When you make a note of information, it is best to use the format of industry + name to edit. For example: industry + Zhang San, of course, for customers can use the name of the building + name. Other people if you really can not think of each other's industry, you can also be based on the place where he impressed you the most to write a note name.

As an example: if Zhang Zhan is your important customer you do not know the name of the other side of the building, you want to find him the first time then it can be added to the notes, in front of the a important, Zhang Zhan to add a later he will be able to rank in the forefront of your address book, you will be able to find him effortlessly, so that you can know who your customers are, but also know that you the importance of this customer to you.

Don't underestimate the importance of notes to help you segment your customer base and also when you need help. Ask him for help when you need it.

Many times success is not waiting to come, but by their own actions ushered in so usually a little more attentive, your target customer base out!