1, the source of income: high customer unit price refers to a higher average amount of consumption per order, and high unit volume refers to a higher number of orders in each time period.

2, market positioning: high customer unit price Meituan takeaway in the pursuit of high customer unit price, in order to pursue high profits and brand image enhancement, high single volume refers to Meituan takeaway tends to pursue high single volume, will focus on the development of the mass market, to provide more choices and preferential activities.