The enfeoffment system

It is related to the enfeoffment system. The Western Zhou Dynasty implemented the enfeoffment system and established vassal states. As the strength of the vassal states increased, the later Five Hegemons of the Spring and Autumn Period and the Seven Heroes of the Warring States Period were formed.

Qilu Evening News is the only provincial-level newspaper in Shandong Province sponsored by Dazhong Newspaper Group The Evening News was officially founded in 1988. The masthead was personally inscribed by Comrade Deng Xiaoping, the chief architect of China's reform and opening up. For many years, it has been the newspaper with the largest circulation, highest advertising revenue, and greatest social influence in Shandong Province [1].

“Serving readers and advancing with readers” is the original intention and mission of Qilu Evening News. Whether in major event reports or daily news reports, Qilu Evening News emphasizes putting people first, serving the people and resolving worries for the government. A career depends on the brand, the brand depends on the newspaper, and the newspaper depends on the team. This is the relationship between the Qilu Evening News team and the brand. It has been selected into the "Top 500 World Media", "Top 500 World Brand Laboratory Asia" and "China's 500 Most Valuable Brands" for many years in a row [1].

In recent years, Qilu Evening News has actively adapted to the new pattern of communication development, accelerated in-depth integration and transformation, and closely focused on the strategic positioning of creating new intelligent media and the goal of building new influence, implementing Qilu Evening News·Qilu One With the dual-brand strategy, the main position has been shifted to the mobile terminal to create an intelligent media with intelligent content production and intelligent big data application [1]. A new technology-driven media format integrating "newspaper, network, terminal and micro", diversified layout, and new business formats has been initially formed[2]?.