New retail, that is, enterprises based on the Internet, through the use of big data, artificial intelligence and other advanced technological means and the use of psychological knowledge, upgrading and transformation of the production, circulation and sales process of commodities, and then reshape the structure of the industry and the ecosystem, and the depth of the integration of online services, offline experience and modern logistics of the new retail model.

New retail is omni-channel retailing, an integrated online and offline marketing model that essentially combines online and offline. E-commerce giant Jack Ma also suggested that the era of pure e-commerce will soon come to an end, and that in the next ten or twenty years, there will be no e-commerce, only new retail.

This also means that offline companies go online, online companies go offline, online and offline plus a complete modern logistics, in order to really create a new retail to. The essence of logistics is not just to be faster than whoever does it, but to really eliminate inventory, reduce the amount of hoarding, so that the inventory is better managed, in order to really achieve the development needs of the new retail.

Extended information:

Developmental motivation

After the full-speed forward movement in recent years. Traditional e-commerce due to the Internet and mobile Internet terminals widespread popularity of user growth and traffic dividends are gradually shrinking, traditional e-commerce faced by the growth of the "bottleneck" began to appear. Data from the National Bureau of Statistics shows that the growth rate of national online retail sales has declined for three consecutive years.

In January-September 2014, the national online retail sales amounted to 1,823.8 billion yuan, with a year-on-year growth rate of 49.9%;

In January-September 2015, the national online retail sales amounted to 2,591.4 billion yuan, with a year-on-year growth rate of 36.2%;

In January-September 2016, the national online retail sales amounted to 3,465.1 billion yuan, with a growth rate of only 26.1%. was only 26.1%.

In addition, from the total turnover of 120.7 billion yuan of "Double 11" of "Tmall" and "Taobao" in 2016, the growth rate of GMV also dropped from more than 60% in 2013 to more than 60% in 2016. 60% to 24% in 2016.

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