The core of big data is at the application level, real and effective is the most important
November 20, 2015 in Guangzhou Auto Show (microblogging) site, Tencent Automotive held a strategic release ceremony of the Big Data Research Institute, the official launch of the "compass plan". At the release ceremony, Gong Fengbing, vice president of Beijing Golden Horse Armor Property Rights Network Trading Company Limited, participated in an interactive discussion on the spot.
Gong Feng Bing: Golden Horse Armor from the date of birth in 2009 to the present has been six years, in these six years, the Golden Horse Armor platform in the disposal of public vehicles around the hundreds of thousands of data accumulated. We look at the used car transaction, the localization attribute is very strong. Basically do used cars are within 800 to 1,000 kilometers of the surrounding area, which is the characteristics of the used car ecosystem.
From the data point of view, whether for the disposal of public cars or used cars, first of all to do the disposal of public cars is the core of the car value assessment. Based on this market, before the recent period for the same car models, the same year, etc., the transaction price of the used car, what kind of car condition, what kind of car price, for the new market to do the assessment, this data will have a specific application.
At the same time, for dealers, around the recent look at what brand of car, or what kind of used car sales and disposal situation state, which for dealers is also valuable to utilize the data. Because of the big data, we also before more or less like J.D. Power said, from a very early time to do big data, but not like now is as a particularly new concept to mention. Many people may encounter questionnaires on the street, these are the most primitive aspects of the collection and accumulation of applications of big data, only these years with the increase of Internet technology, new technologies, so that the collection of data and data acquisition has been greatly efficient, in terms of the efficiency of the acquisition of data has been greatly improved. At the same time, the use of new technologies for the processing and analysis of data has also gained a huge boost.
In terms of used car disposal, the core of big data is at the application level, what kind of people to use the data, identity is not the same, that the requirements for data are not the same. Maybe for the automobile industry, I personally think there may be three. One is the OEM, one is the car dealers, including all kinds of new car dealers, used car dealers, and the most extensive is the user. For each level of identity in the automotive field, the demand for data is different. As a trading platform, what we are doing now is to provide data that is of interest or highly adaptable to the different identities.
Q: May I ask Mr. Gong Fengbing, the license ban system implemented in Guangzhou, Shenzhen, Tianjin and Hangzhou has a lot of data in it. Can you introduce this kind of data? In fact, it is more inclined to be more accurate. From this kind of data, how is the operation of the platform and how does it differ from city to city? If the Internet data and this platform are combined, can you tell us what you think?
Gong Fengbing: In fact, from the perspective of the monthly bidding situation of the four local license plates, as we have just described, the local characteristics are particularly obvious. Whether it is from the number of participants, from the average price of each local license plate transaction, there is a differentiation between the regions. As a whole, the number of license plate winners per month in our four regions is basically 20,000 users. Because there is also a part of the lottery, just through the bidding method to obtain a license plate is about 20,000 users. The number of people who are interested in bidding for a license plate is around 100,000 per month, that is, the number of people who are interested in bidding for a license plate is around 100,000 statistically. The concern is basically much more, in four cities inside the scale of two to three million.
The core of the bidding itself is a data core, this month may get the bidding license will be in the next month to two months will implement the car purchase plan. In this process, in fact, this data for the various brands of OEMs, or for want to get in the future to buy a car, as well as for the majority of consumers to obtain the license plate, are very good significance.
We are constantly analyzing and studying the data, including the direction of license plate prices, through the accumulation of data from each previous period of license plate bidding. It's also quite interesting, unlike August and September when the price of license plates would be high, and then the price would drop back down from October to November. Rather, there are high and low prices, we also analyze the data to form the law of price peaks and valleys. At the same time, we hope that through the data analysis, for the host factory and for the four regions of the consumer, can also give a certain reference and support role.
The first level, at the top level now everyone is talking about big data, the state should come up with specific measures in big data-related legislation. Let everyone in a compliant and legal situation to obtain data, to analyze data, to use data, so that it in the legal environment to produce greater economic benefits.
The second level, like all the guests are doing big data production and business side of things. For consumers, our ability to provide real and effective, especially valid and authentic data to all types of consumers is the core starting point that we big data practitioners need to firmly establish.
The third level, from the Golden Horse Armor itself, I hope that in the future, including with Tencent Automotive, the compass program we also entered, with Professor Zhang and practitioners together *** with efforts to the automotive industry operators and consumers to provide a more efficient and quality service.
Professor Zhang just mentioned that Tencent launched specific products, in fact, the Golden Horse Armor and Tencent is now doing the four license plate products. We use Tencent's WeChat to make a WeChat four-region license plate product, through which we can give four-region license plate consumers a very good service, including historical transaction data, including the next step in the price analysis, etc. We want to cooperate with Tencent Automotive to make the four-region license plate product more efficient and better service. We want to cooperate with Tencent Automotive through the product, to provide consumers with accurate service.
The above is the core of big data shared by the editor about the application level of real and effective the most important content, more information can be concerned about the Global Green Ivy to share more dry goods