One
The world is in a great state of flux. The new round of technological and industrial revolution and the world's great changes and China's great development have formed a historic convergence, and the trajectory and logic of the economic and social operation have undergone significant changes. The new generation of information technology, represented by artificial intelligence and big data, is becoming an important force in stimulating economic growth and business innovation.
The report of the 19th National Congress proposes to "promote the deep integration of the Internet, big data, artificial intelligence and the real economy". The road to industrial upgrading in today's society is accelerating from automation, networking, and digitization to AI-driven intelligence. Especially for the dairy industry, with frequent sales fluctuations, high freshness requirements, production line supply complexity, logistics network, etc., the traditional model has long encountered the development of bottlenecks, the urgent need to play digital, intelligent lead breakthroughs.
Anyone who has accomplished great things has done so by following the trend. As a typical representative of the entity enterprise, the dairy industry leader, early put forward the concept of "digital Yili", in the intelligent transformation of the road is first one step, put forward the "AI + Dairy" innovation strategy. The first step in the intelligent transformation is to put forward the "AI + Dairy" innovation strategy. It is worth noting that the intelligent era opened by Yili not only drives its own endogenous growth, but also drives the upstream and downstream links of the industrial chain to realize the intelligent butterfly, driving the efficiency and upgrading of the whole industry.
Two
Supply-side reform: every cow can be controlled
Good cows make good milk. But at Yili, they not only have the "grassland cattle" of quality pastures, but also the "data cattle" of intelligent management.
A cow at Yili, what kind of "cow life" experience?
As soon as they are born, they are given an "electronic ID", which is an ear tag that records the cow's health, growth, movement, milk production, calving, etc. The ear tags track the cow throughout the entire process, and establish an electronic health file for each cow.
On the basis of information integration, each cow can enjoy a personalized way of feeding, in the diet, care and other aspects of the enjoyment of the "exclusive service". For example, cow feed is divided into "nutritional packages, weight loss packages, growth packages", in the overall composition, nutrient composition, rough and fine ratios are different. The company also provides accurate formulas for different cows based on the health, exercise, diet, and milk production data in the cows' ear tags, and adjusts the formulas at any time according to changes in the nutritional composition of the feed and the amount of leftovers to ensure that the cows' feeds are balanced.
Thanks to this ear tag, every cow's health condition can be grasped by the farm management in real time, so that it can be fed accurately, so that every cow can "grow up healthy". At the same time, the management process of the staff can also be monitored and recorded in real time, through the AI video surveillance means, to analyze whether they feed the cows, cleaning and other production processes are standardized, the quality of each drop of milk can be strictly controlled and effectively traced.
Through intelligent means, Yili realizes that starting from the source, comprehensively improves the quality of the supply side, so that consumers can buy with peace of mind and confidence.
Industrial evolution: opening a new era of unmanned
"Good milk" needs a "good factory" to be transformed into "good products. "The first thing you need to do is to get your hands dirty. For manufacturing companies, the biggest headache is how to solve all the inefficiencies and uncertainties brought about by labor-intensive attributes.
"Intelligent factories" and "unmanned factories" have become pioneering solutions. German Chancellor Angela Merkel interpreted the "smart factory" at the Hannover Messe: the production process does not need to be managed manually, and parts and machines can "communicate" with each other, which can dramatically increase productivity and reduce the error rate. The part will "tell" the machine when it was made, where it was sent, and what parameters to use. The machine will automatically adjust to process the part as needed. Previously, adjusting the machine was done manually.
At the Yili plant, the vision is becoming a reality. Through the raw milk processing central control room and the central laboratory glass windows, you can see the entire control unit only a few operators, because of the application of digitalization, by virtue of the computer can be real-time monitoring of the operation, strict control of the detection link.
Intelligent production line, boxing robots, palletizing robots, winding robots closely linked, orderly operation. Filling link, each device can be filled with 12,000 packages an hour, equivalent to more than 200 packages per minute; palletizing link, robot instead of the workload of 60 workers ....... Humans will do the work, they will do; humans will not do the work, they can also do faster and better!
Behind this, is Yili's "MES system" support, which is equivalent to the core brain of the entire smart factory, all production equipment is the various "organs",
This is the first time in the history of the world that we have seen the "brain" of the smart factory, which is the core brain of the smart factory. The "brain" is not only able to pass efficient commands to the "organs" through intelligent calculations, allowing them to collaborate efficiently and operate stably, greatly improving production efficiency; it can also sense the real-time status of each "organ", realizing the equipment failure in advance. It can also sense the real-time status of each "organ" and realize the early warning of equipment failure to ensure the safety and efficiency of the production process. After the transformation of intelligent technology, Yili's production efficiency increased by 23.62%, and operating costs decreased by 26%.
Consumption change: reconstructing the human cargo field
How can good products better serve consumers? On the consumer side, Yili has realized the optimization and reconstruction of the "human cargo field" through intelligent technology. From producer-centered to consumer-centered, let the "people" become the "starting point" of the product decision.
If the product is good, the consumer knows best.
In order to examine the consumer's satisfaction with the product, Yili even used the "brain wave" this black technology, through the use of the international authoritative validation of the cerebral nerve test, the test drinker's data analysis, to understand the product needs to be improved to optimize the product optimization of the place, the product optimization and upgrading, so as to continuously improve the consumer experience. The newest addition to the lineup is a new product that will be available in the next few months.
Yili not only "knows" what consumers like, but also "predicts" what consumers like. Yili in its own huge data base, the use of industry data labeling system, such as product labels, product attributes, consumer demand, as well as population labels, age, geographic area, etc., the current dairy industry trends to accurately predict what flavors of products may be popular in the future, as well as which regions, which groups of people like what kind of products, so as to targeted The company's main goal is to provide the best possible service to its customers.
Through intelligent technology, Yili's mastery of "goods" can also reach the ultimate.
Yili's cloud business system and big data radar platform, which connects people and goods, provides real-time feedback of big data from sales outlets to the group's headquarter and business divisions for decision-making and production deployment to better meet consumers' individualized, differentiated and multi-layered needs. The company's products are designed to meet the needs of consumers on a personalized, differentiated and multi-level basis; it can also control the quality of the products in the entire chain, provide early warning and traceability, and achieve sustainable and automatic monitoring to find the risk points in the entire chain.
Relying on the understanding of "people", Yili can also maximize the benefits of "field". For example, the geographic big data system developed by Yili can systematically assess and finely predict the market development trend, and support the precise planning and landing of the layout of terminal outlets. For example, through the automated data selection of potential high-consumption areas, to increase the amount of a certain category of goods in the region, so as to expand the market of this category of high-consumption areas.
Technology is the first productive force, and with the support of intelligent technology and the exploration of model innovation, Yili has continued to develop and grow, and even in the case of a major external shock such as the epidemic, it is still fast and steady.
In the first half of 2020, in the overall downturn of the dairy industry, Yili's performance in the first half of the year showed a reverse trend of super-expected growth, with a total operating income of 47.528 billion, and a non-deductible net profit of 3.766 billion, a year-on-year increase of 7.02%. It is the world's top 5 dairy industry, the top 500 Chinese private enterprises in the food manufacturing industry champion; in the "2020 Global Most Valuable Brands 10" topped the list, becoming the world's most valuable dairy brand.
This not only demonstrates Yili's strong anti-risk ability to iron out business fluctuations and withstand exogenous shocks through intelligence, but also reflects Yili's long term strategy of focusing on the height of the new round of technological and industrial revolutions and forward-looking layouts, which enhances the company's ability to develop sustainably and lead the way in terms of benchmarking.
Three
Facing the future, and in the face of a more intricate and complex macroeconomic situation, the central government has put forward the national strategy of "accelerating the construction of a new development pattern with the domestic macro-cycle as the main body and the domestic and international double-cycle as the mutual reinforcement".
For a long time, China's dairy products have been focusing on the needs of the domestic market, plowing the domestic market, is one of the typical industries driven by the development of domestic demand, but also one of the next step in the development of the domestic cycle of domestic dual-cycle international and domestic key industries. On the one hand, consumer demand continues to grow and upgrade, for safe and healthy, nutritious and delicious, taste diversity has higher requirements, in the dairy enterprises to bring unprecedented development opportunities at the same time, but also continue to force the supply side of the efficiency upgrade; on the other hand, the market competition is more intense, the traditional rough development is difficult to adapt to the ever-changing business environment, the need for urgent activation of the new productive forces to enhance the ability of enterprises to meet the needs of people's better life.
Driven by intelligent technology and the continuous exploration and innovation of leading enterprises such as Yili, the dairy industry is undergoing qualitative and quantitative changes. Driving the efficiency of the industry chain on the supply side and meeting the diversified and personalized demands on the consumption side, the industry has become a new driving force to stimulate the vitality of domestic demand with high-quality products, and has become a new benchmark to go out and drive the international cycle with high-quality brands.