Analysis on profit model of Didi taxi;
1, big data collection. While using taxi software, the software will record the starting and ending points of passengers' taxis, then summarize everyone's information, analyze the data, and summarize the starting and ending points at high frequency, which may form something similar to a commercial map. If the city is regarded as a plane, these data are virtual buildings above the city. There are high and low, the higher the frequency, the higher the virtual building.
2. The value of information. Data covering hundreds of millions of people in China can be obtained through taxi software. What valuable information is this? This is also the information that Tencent spent billions of yuan to buy. Such huge, accurate, detailed and detailed data is the value of information.
3. Commercial real estate and commercial residential planning consultation. For example, there was a commercial real estate company that competed with Wanda, but Wanda had the first-Mover advantage and had occupied good land. At this time, Tencent stood up, and then the company paid for Tencent's data and realized the information. This is just one of the ways to realize it. On this basis, Tencent can set up an authoritative consulting company.
4. The combination of physical stores and virtual stores. Tencent can combine online and offline, a simple micro-signal can be purchased, and physical stores can pay with WeChat QR code. Compared with Taobao, the biggest advantage lies in.
5. Municipal construction planning. Tencent has basically grasped the utilization efficiency of urban roads and traffic congestion nodes through the analysis of taxi frequency and common locations, which can provide data support for municipal construction departments to improve traffic, alleviate traffic congestion and improve the utilization rate of urban roads. It can even be refined to provide road planning for every consumer. ?
6. Changes in payment methods. Wechat payment can speed up the replacement of paper money by electronic payment.