Big Data is a phenomenon in which the same goods or services old customers see prices that are much more expensive than new customers. Operators use big data to collect information about consumers, analyze their consumption preferences, consumption habits, income levels and other information, and sell the same goods or services to different consumers at different prices so as to obtain more consumer surplus.

On August 20, 2020, the Ministry of Culture and Tourism issued the Interim Provisions on the Administration of Online Tourism Operation and Services, which came into effect on October 1, 2020. The regulations make it clear that online tourism operators shall not abuse technical means such as big data analysis to infringe upon the legitimate rights and interests of travelers.On Nov. 10, the General Administration of Market Supervision issued the "Anti-Monopoly Guidelines on the Field of the Platform Economy (Draft for Opinion)".

On January 7, 2021, the China Consumers' Association (CCA) held a "Symposium on the Regulation of Computing Laws and Consumer Protection in the Field of Online Consumption" in Beijing. CCA pointed out that some Internet platforms utilize algorithmic technology to kill maturity with big data, which harms the legitimate rights and interests of consumers in the online field, and the effective regulation of algorithmic application should be strengthened in this regard.

Expanded Information

"Killing familiarity" takes various forms, and there are four main manifestations:

One is that the old user is more expensive than the new user, for example, a regular visitor to a travel website sees a price more expensive than the new user sees. price is more expensive than new users see the price of more than a hundred dollars;

The second is the cell phone configuration of different charges, such as a video site to open a month of VIP members, Apple users to buy than Android users to buy the price of 5 yuan;

Third is a number of times to browse and not to buy the price will be more expensive, such as querying the air tickets of a certain route, a few minutes ago, the air ticket price of 1,500 yuan, and after a few minutes and check again!

Fourth, the default bundling of services when ordering, such as the purchase of air tickets, once checked once the VIP lounge, shuttle service and other additional services, then in the next order, the system will be defaulted to check the previously selected services.