Leonardo, obviously, is not the kind of star who would nod his head at the higher advertisement fee, he belongs to the kind of people who turn down more than 90 percent of the commercial advertisement cooperation. As one of the top Hollywood stars in Asia and even around the world, Leonardo has always been concerned about global environmental protection, and every year he invests a lot of time and money to do these public service projects to protect the global ecological environment.

Leonardo is not short of money or fame, but he needs advertisements that interact well with his positive image, which is why his work team is very demanding of brands.

Youxin's first contact with Leonardo was quite full of prepared materials and pre-conceived ideas, but to their surprise, they were still turned down. But Lee's image and internationalized positive influence was really what Youxin needed most and wanted to make that connection no matter what.

It was only through persistent efforts that lasted many months that Youxin slowly gained the approval of Leonardo and his team, and eventually reached a unanimous agreement.

In the U.S., the local population is very familiar with the used car market, with more than 40 million used cars traded each year, more than double the number of new cars, and many Americans' first cars are used cars. It is for this reason that Leonardo has come to identify with Youxin's corporate outlook and brand value.

Leonardo's recognition of Unicredit's platform comes from the fact that Unicredit uses the power of big data and high technology to help hundreds of millions of families own a good car.

This strong alliance between the two sides brings a win-win prospect, and Leonardo hopes to bring more attention to himself with his influence.