Because love Shandong APP has big data query. According to the Shandong website, the Notice on Strengthening the Publicity of Love Shandong APP requires it to comprehensively use online and offline promotion measures such as radio, television, website, new media, outdoor advertising, government affairs hall, convenience service center, residential property, WeChat group, etc., and strengthen the publicity and promotion of Love Shandong APP. The promotion frequency is not less than 1 time per week, and the promotion of the unit is not randomly selected. Love Shandong APP is widely publicized and promoted. On the one hand, it regularly gives tasks to towns, streets and counties: it is required to realize the real-name registration of Love Shandong APP before August 20021year, and the number of people is not less than that of towns and villages.