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Is there a benefit to filling out responses for the official Shakeology research
There are benefits. So that shake sound can know what you are more interested in, so as to give you recommendations for your favorite video content.

There is a screening function for Shake Shack's questionnaires. It is based on the user's past searches or needs before recommending.

Many of the works on Jitterbug have small programs hooked up to them, and there's no shortage of survey stationery that's meant to be used for big stats.