Yunqi conference Ma Yun speech "five new" of the celebrity interpretation of the content is as follows:

One, Ma Yun put forward the "five new" main content

1, new retail. E-commerce may soon be eliminated, pure e-commerce is a traditional concept, the future only new retail. Offline enterprises must go online, online enterprises to go online, and logistics together to establish a new retail model, so that the enterprise inventory down to 0, before hitting the essence of logistics.

2, new manufacturing. The future is about intelligence, personalization and customization. The second is the IOT revolution, the future of the machine with not points, but data, B2C will become on-demand customization.

3. New finance. The past 200 years of finance has supported the development of the economy, the future of finance will evolve from the 28 theory to the 82 theory, to support the needs of small and medium-sized enterprises (SMEs) and consumers, which account for 80% of the population. I hope to see the birth of a true Internet finance, a data-based financial system that produces true financial inclusion.

4, new technology. After the emergence of the mobile Internet, the birth of Internet-based and big data technology has created countless imaginative space for people,

5, new energy. Data is the first time that human beings have created their own energy. Data is something that becomes more valuable the more it is used.

Second, celebrities on the interpretation of the new retail

"Offline businesses must go online, online businesses to go online", I understand that, no matter what, in the future you must have physical stores. The Internet can never replace the role played by the physical stores, such as the instant experience of the actual product, face-to-face interactive communication, customer needs in-depth excavation, and service.

Particularly customer service, to improve the quality of service to provide customers with the ultimate service, certainly not without the interaction of the scene, because more details will basically only appear in the scene.

Ikea is a very typical case. It has gradually cultivated its ability to better serve its customers in its interactions with them, and has gradually improved its satisfaction with consumers, before using the Internet as a tool to better promote its products. The so-called synchronized growth of enterprises and customers is just like the relationship between people, when you are influencing a person, that person is also influencing you.

When the enterprise becomes more and more suitable for the target consumers, in fact, the target consumers also become more and more suitable for the enterprise. That's why we can't just have the Internet and no physical stores.

Third, the use of the Internet to connect customers

Internet as long as the use of good, you can go to build the integration of supply and demand community, into the demand chain, into the customer's lifestyle. The emergence of the Internet is not only to narrow the distance between the product and the customer, more or more valuable is for you to more easily connect the customer's needs.

Back to the words of Ma Yun, "offline enterprises must go online, online enterprises to go online", do not understand this as a simple O2O, but to stand in the physical stores as the core to understand, otherwise Ma Yun would not have said, "e-commerce is very important to be eliminated! ".