We can see them in many public places, on desks in hotels, by the service counters in shopping malls and business halls, on the backs of table cards in restaurants, and on the fold-out pages in magazines ....... Customers are generally asked to make choices on a scale of 1-5 on issues such as hygiene, quality, price, speed of service and attitude. Suggestion cards are relatively brief and most only require the customer to check a box. Suggestion boxes, on the other hand, are a way for customers to record their feelings. As a suggestion box, we often find that it becomes a space for consumers to air their grievances. We should be able to track the cause of the problem through the customer's complaints in order to find a solution.

Two, website surveys

The Internet is a great tool for measuring customer satisfaction. With the constant advancement of technology, it is very easy to set up a website, which can be used to understand customer expectations of a product or service through customer feedback, and enhance the company's insight into product improvement. Many companies have adopted the use of labeling invoices and manuals with relevant web addresses, while encouraging customers to go online and participate in customer satisfaction surveys. Common questions when using website surveys generally include everything from the level of professionalism of the staff, waiting time in service, tidiness of the facility and price. The website will encourage customers to provide suggestions to improve their services or products. Not only are web surveys less costly, but customers are more likely to think about them as they have more freedom in their time choices. Many companies today have set up their official sites on FACEBOOK and microblogging, also in the hope of communicating better with their customers, but also as a good way to publicize and promote themselves.

Three, telephone surveys

Many companies conduct telephone surveys through call centers. Considering the degree of customer patience, the questionnaire is designed to work better within 15 minutes. Telephone survey with the previous two compared to the higher cost, but increased the emotional exchange of many customers, from the form of easier for customers to get pleasure. Especially in the acceptance of services or products purchased after the survey, not only the customer impression is more impressive, so that customers feel valued, but also can be a good timely solution to some of the problems. Some companies are through a third party to conduct telephone surveys, for the interviewer's business knowledge will need to have some training, or have a good process to assist in a timely manner in the process of telephone surveys of the problems raised by customers.

Four, customer interviews

Interviews will take up a lot of customer time, due to time and place constraints such interviews are the most difficult to carry out, the cost is also the highest. But to be sure, there are some customers are willing to communicate and provide improvement advice. Through interviews, we can listen to customers' views and feelings about brands, quality, services and business processes, and we can also discuss the needs and expectations of customers that were centered on the first three types of research. The realization of enterprise value should start from the needs of customers to achieve customer satisfaction and the pursuit of customer loyalty.