For publicizing tourism resources and discovering potential customers.

2. What is tourism big data?

Can be found.

The data source for the Big Data Travel Card to query the action track is based on the base station positioning of the mobile operation network. Through the base station operator's signal tower to obtain the cell phone SIM card latitude and longitude information, after the calculation of the location point and electronic map API docking and display on the map, to achieve the purpose of positioning. So a cell phone with SIM card inserted and always on is able to check the itinerary.

But in order to ensure continuous communication, achieve no blind spot coverage, and provide better communication service quality, the signals of two base stations located at the intersection of administrative divisions may cross-cover, resulting in the deviation of the actual trip from the query result. This can happen if the user lives near a city boundary, or if they are driving to a faraway place, or taking a train, etc.

The use of Communication Big Data for feature phones only requires filling in the cell phone number, verification code and confirming the user s authorization, not the ID number or home address, and no other personal information is collected. You can check the user s access to domestic and international travel within 14 days through the Communications Big Data Travel Card.

Its whereabouts information is obtained through the location of the user's cell phone at the base station. The process of signal data acquisition, transmission and processing is fully automated with strict security and privacy protection mechanisms that can fully protect the user's privacy.

3. The data source of tourism big data

Wu Jiangzhou, School of Tourism, Central South Forestry University of Science and Technology, reveals in his article, "Cost-benefit Analysis of Tourism Annual Pass Issuers": at present, China's U.S. tourism annual pass business model can be government-driven, enterprise-issued, scenic spots to participate in, merchants to join. These sixteen words can be summarized. Since the management and ownership of many scenic spots in China still belong to the state, the government plays a leading role in the tourism annual pass as a marketing tool for regional tourist destinations. But since the government is, after all, an administrative body, it can only play a leading role in coordinating conflicts with regard to the tourism annual pass. It would be more appropriate to entrust the real distribution work to enterprises with some operational experience. As outsiders, enterprises can operate the distribution of annual tourism passes efficiently with their own professional methods. This is the advantage of business operation and distribution.

That is to say, most of the sales of annual tourism tickets are distributed, and as the competent authority, it only plays the role of integrating the resources of tourist attractions. In Shaanxi, for example, Shaanxi tourism annual ticket competent unit is Shaanxi tourism annual ticket distribution office public reports show that the national tourism annual ticket of Jinxiu Jiangshan has been issued for ten years. The scenic spots are jointly authorized to be handled by the annual pass office set up in each place. It is a government-led project for the people, benefiting the country and the people.

However, the fact that people may also s heart project to make a profit, direct annual pass income is naturally the most intuitive. But keep in mind that the annual pass also has a cost, that is, as long as the user arrives at the scenic area, free of charge to use the annual pass, the annual pass hall will have to pay a certain fee to the tourist attractions. Of course, this fee is much lower than the normal price of the scenic spot ticket. But how the actual settlement, or a single user settlement, or a certain number of users, is not known.

Some people may ask, then, if this settlement is made, is not the annual tourist tickets are not less and less?

In fact, if you really do the math, the more people who go to the same scenic spot, the more the ticket office settles the bill to the scenic spot each year, the higher the cost. If all users go to all attractions, the annual pass for tourism is definitely losing money.

But for those of you who have dealt with annual passes for tourism, think about it. How many times in a year do you actually use the annual pass you bought? The fact is, you could do without visiting over 800 attractions a year, even if finances allowed it and there wasn't enough time. It's not allowed.

If, for example, 100,000 people in a province bought annual travel passes that sold for a total of $10 million y

20% of the people went to a few attractions, and those 20% were equalized in terms of cost. Revenue and expenses were balanced.

Another 50% went to only 1 or 2 attractions, and that 50% was profitable on a cost basis. It cost 50, 2.5 million dollars per capita.

Another 10% didn't don't use New Year's. That 10% was profitable on a cost basis. Each person made $100, or $1 million.

Total profit: 10-400-250 = 3.5 million dollars.

So while 40% of people who use the annual passes spend money repeatedly and lose money on cost, the other 60% actually make a profit. On the total ledger, it's unlikely that the annual travel pass is losing money.

So it's obvious about the tourism annual pass profit model:

1. Silent and inactive users account for most of the year's tourism tickets, and the scenic spot's settlement cost is actually very low.

2. A few popular scenic spots take up most of the reception of distant and unpopular scenic spots. When the reception volume reaches a certain amount, it is equivalent to enjoy the value group purchase price, indirectly reducing the overall cost.

3. When the user base reaches a certain order of magnitude, the annual travel pass may bring huge traffic to participating scenic spots. If everyone in China has a travel annual pass, it is expected that every tourist spot will be crowded.

Of course, all of the above is my personal analysis and imagination. It should be said that the annual travel pass is a project that benefits the people and is valuable. Friends with more detailed data are also welcome to discuss it together.

However, similar road trip passports and free travel passports are similar to annual passes. Why else would the organizers be tight-lipped when asked about passport activation rates? Because, it's the business rules behind it, and even if he knew, he won I can't tell you. It's like when you get a fitness card for your own community health club and some people don't do it even once, so they must be losing money. The merchant naturally loses money when people go every day. Merchants are more or less betting on that activation rate.

If the management of big data can be realized, it is possible to establish an analysis system of user data together with tourist attractions, and to target the needs of tourist attractions. After all, tourist attractions need popularity, tourists need affordability, both needs are met. I believe that the annual travel pass will bring more value and make the user experience better.

Original Author: I am not a blogger (micro-signal: noblog)

4. Tourism Big Data Market Analysis

According to the Micro Hotspot Big Data Research Institute, from January 1 to March 31, 2021, there were 51,114,700 pieces of information related to the tourism industry in China. Among them, 37% of the information came from microblogging platform, 34% of the information came from client platform, and the information from other platforms was relatively small. It can be seen that microblogging and clients have become the main dissemination platforms for tourism-related information.

5. Tourism Big Data Analysis Report

The tourism industry is characterized by a wide range of industries, large scale and high mobility, and therefore relies more on big data. At present, the tourism industry is also facing the challenge of upgrading and the opportunity of change. New Normal. For the general economic sector, the new normal is a slowing economy with lower per capita GDP growth. Many traditional sectors are restructuring, but the new normal for tourism is accelerating. The solution for tourism big data lies in integrating domestic multi-channel big data sources, forming a tourism big data ecology, providing big data solutions for domestic tourism, and promoting the transformation and upgrading of the tourism industry.

Why do you like traveling? I have thought about this question before. Because of the confusion, my current job takes up the free life I want. What use would it be to be young if I spent my time off lying in bed, playing with my cell phone and swiping TikTok, doing things you can only do when you're 80 years old? Traveling can really refresh one's American life. You can learn a lot of different things and meet different people by traveling around. I once met a girl while traveling that I wanted to take care of for the rest of my life and we hung out a lot. Unfortunately, I didn't fail to appreciate it, so traveling really is a wonderful thing. If you choose a far away place, then life will be full of storms.