1. The click price depends on the ranking, bid and quality of you and other customers. There are two specific calculation situations:

The keyword ranks last among all promotion results. , or the only promotion result that can be displayed, then the click price is the lowest display price of the keyword.

In other cases, the price per click = (next bid * next quality) / keyword quality + 0.01.

2. Operation Notes:

1. The price per click will not exceed the bid set by the keyword. In fact, benefiting from the current pricing rules based on quality, the price per click is usually lower than the bid;

2. The click price will be affected by the quality. Under the same circumstances, the higher the quality, the lower the click price you need to pay. Therefore, it is recommended to continuously optimize the quality to reduce promotion costs and increase return on investment;

3. Since the competitive environment may change at any time, even if the bid remains unchanged, the click price of the same keyword at different times may change. different.

Extended information:

“The world is complex, and Baidu understands you better.” More than 100 million people search for information on Baidu every day. After companies register product-related keywords on Baidu , will be found by potential customers who actively search for these products.

Operation steps

Baidu promotion is billed according to the number of visits from potential customers brought to the enterprise. Enterprises can flexibly control network promotion investment and obtain maximum returns. Three simple steps can bring business opportunities

The first step: the enterprise selects promotion keywords, Baidu alliance website, and publishes promotion information;

The second step: potential customers on Baidu Search, or browse Baidu Alliance, and click on corporate promotion information;

Step 3: Customers contact and negotiate with the company to reach a deal.

Pay according to results

Based entirely on the clicks of potential customers brought to the enterprise, and no billing if there are no clicks.

The cost statistics report makes the investment clear.

Billing method

The click price depends on the ranking, bid and quality of the keyword by you and other customers, and the maximum will not exceed the bid you set for the keyword.

If your keyword ranks last among all promotion results, or is the only promotion result that can be displayed, the click price will be the lowest display price of the keyword. Please note: the higher the quality, the lower the minimum display price for this keyword.

For example, for the search term "flower reservation", the promotion results of the following four customers in Beijing can be displayed (the values ??in the example are for reference only and have no practical significance):

Determined by quality * bid, the ranking order of promotion results is the corresponding keywords of customer A, customer B, customer C, and customer D. Based on the above calculation method, the click price of each keyword is as follows: Please note:

1. Under this billing method, the click price of the keyword will definitely not exceed the bid you set yourself. .

2. On the same ranking, the higher the quality, the lower the click price you need to pay. It is recommended that you continuously optimize the quality to reduce promotion costs and increase return on investment.

3. The competitive environment may change at any time. Even if your bid remains unchanged, the click price of the same keyword may be different at different times.

Reference materials: Baidu Promotion-Baidu Encyclopedia