Thousand display cost: direct fixed cost to let the advertisement display 1,000 times, less than 1,000 times according to 1,000 times, the advantage of this method is that it can make the product get high exposure quickly, but this way is more expensive, and needs high advertising cost.
Pay-per-click: You pay for every click, and you don't need to pay for just showing and not clicking. If you want to promote something that is not a mass consumer product, you can use this method of charging, this method will make people who are interested in the product to understand, so as to reduce costs and increase the conversion ratio.
Pay for results: If you are promoting an APP, you will only be charged if the user downloads your APP, and you will not be charged for just displaying it or clicking on it. Because you are charged according to the effect, and do not download there is no effect, there will be no charge.
This kind of promotion is not suitable for small businesses like us, we are currently looking for push a hand to do word-of-mouth promotion, they have a lot of experience in promotion, and the charges are also lower.