Beijing, October 9 news. 8 days "super holiday" end, according to the National Tourism Administration data center on October 8, the comprehensive estimates, the holiday period, the national **** received 705 million domestic tourists, to achieve the domestic tourism revenue of 583.6 billion yuan, according to the comparable caliber of the first 7 days and 2017 year-on-year calculations , up 11.9% and 13.9% respectively.
This year's "11" Golden Week, the "tourism +" integrated development of tourism towns, tourism resorts, tourism complexes, special tourism products and other holiday highlights. Insiders pointed out that the "super holiday" tourism and consumption of hot situation reflects that leisure consumption is becoming the new impetus for China's consumption upgrade.
Domestic outbound tourism double growth
National Tourism Administration said that during the holiday period, the public demand for tourism is strong, the number of tourists around the world, the realization of tourism revenue over the same period last year have increased. On the one hand, hot provinces, hot cities continue to travel hot. For example, Liaoning Province *** received 45.44 million tourists, an increase of 9.3%; realized tourism revenue of 25.944 billion yuan, an increase of 9.7%. On the other hand, emerging tourist destinations and regions are growing rapidly. Inner Mongolia Autonomous Region*** received 10,621,800 tourists, up 24.49% year-on-year; realized tourism revenue of 8.333 billion yuan, up 38.3%.
The eight-day "super holiday" has ushered in a concentrated wave of travel in the tourism market. Domestic tourism, according to Ctrip.com released the "2017" 11 "peripheral tourism report" shows that during the "11" period, the peripheral tourism travel volume year-on-year surge of 100%, starting from October 3, and lasted until October 7, are peripheral tour of the The peak period is from October 3 to October 7, which is the peak period of peripheral travel.
Donkey mom travel network released the 2017 National Day Golden Week Tourism Inventory Report shows that during this year's holiday, the number of people who booked trips on the platform for the same period last year, 2.18 times. Among them, the number of scenic spot ticket bookings is 2.5 times that of the same period last year, the number of peripheral tour trips is 2.3 times that of the same period last year, the number of domestic long-distance tour trips is 1.97 times that of the same period last year, and the number of outbound tour trips is 2.1 times that of the same period last year. Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Qingdao, Wuhan, Nanjing and Tianjin are among the top ten source cities for this year's National Day Golden Week. Data show that in this year's National Day travel army, nearly 60% of the female tourists, consumption ability of 25-40 years old groups become the main force of travel, accounting for 58%; "family travel" has also become the keyword of National Day travel, donkey mom platform three families in the National Day travel accounted for 64%, donkey mom's parent-child travel brand Donkey's parent-child travel brand "Donkeyjoy Parent-Child" is favored by middle- and high-end family tourists, and the number of bookings has increased by 180% compared with last year.
Outbound tourism, said the National Tourism Administration, the outbound tourism market basically remained stable, the proportion of group tourists continued to decline, the proportion of self-help tourists continued to rise, the proportion of short-term tours declined, the proportion of long-term tours rose, and some tourists use paid annual leave to travel, more and more outbound tourists are no longer keen on "buy buy buy" shopping tours, but rather, "buy buy" shopping tours, and more and more outbound tourists are no longer keen on "buy buy buy" shopping tours. More and more outbound tourists are no longer keen on "buy-buy-buy" shopping tours, but pursue in-depth experience. The National Tourism Administration outbound group tour system and network data show that the number of outbound tourists during the holiday season is expected to exceed 6 million, of which 641,900 are group tourists.
According to monitoring data from Touniu Travel, the top ten popular destinations for outbound long-distance tours during this year's 11th Golden Week include the United States, Canada, Australia, France, Egypt, Germany, the United Arab Emirates, Russia, Turkey, and Finland. "The autumn colors of the U.S. and Canada have successfully attracted consumers and become the first runner-up of this year's National Day outbound long-haul destinations. In addition, the Eastern Europe tour, Africa tour route has become a new highlight of outbound tourism, in which Russia due to the red tourism fever is sought after, the number of trips during the National Day in 2017 rose 63% compared with last year.
Parent-child tours, theme tours are hot
In addition to the number of tourists and income scale of the substantial growth, this year's "11" Golden Week during the structure of tourism consumption and trends are more worthy of attention. The National Tourism Administration (NTA) said that red tourism, folk tourism, rural tourism theme activities are rich and diversified, with "tourism +" integrated development of tourism towns, tourism resorts, tourism complexes, special tourism products and other holiday highlights.
According to the 2017 "11" Golden Week Residents' Tourism Consumption Inventory released by Tongcheng Tourism, this year's "11" Golden Week, quality tours, in-depth tours, and leisure tours have become the outbound tours and domestic tours of the residents during the long vacation period*** The same trend, various types of theme tours are gradually becoming more and more popular. The same trend, all kinds of theme tour products gradually become the golden week tourism consumption "protagonist", rich and varied demand for leisure and vacation accounted for a significant increase in the residents of the long vacation around the tour of the new consumer trends.
The trend of upgrading tourism consumption is reflected in the per capita consumption of tourism. Tongcheng Tourism data show that during the National Day Golden Week, the per capita expenditure of domestic residents for purchasing outbound travel products exceeded 5,000 yuan per person. The increase in per capita spending on outbound travel in the country's major second- and third-tier cities is much higher than that in first-tier cities, and has become a new growth driver for the outbound travel market during the Golden Week. The continuous rise in per capita expenditure shows that people's demand for high-quality tourism products is growing.