The essence of rural e-commerce development
Rural e-commerce is an organic system, especially in remote mountainous areas, can not only force the government to improve the rural optical network, logistics and other infrastructures, but also accelerate the introduction of e-commerce talent, services for the transformation of local farmers to touch the network, promote industrial restructuring, the formation of a new market pattern. The following is the essence of rural e-commerce development that I have organized for you, welcome to read and browse.
First, pay attention to rural e-commerce development planning
The development of rural e-commerce must be based on industry, industry is 1, e-commerce and other elements are 1 behind the number, no industry, rural e-commerce, everything is down to 0. Therefore, a good industrial planning is the prerequisite to do a good job in e-commerce, the top-level design should be located in the suitable e-commerce industry, set supporting mechanisms and orderly implementation steps, while focusing on the construction of the system of the e-commerce industry chain. The only way to do this is not to follow blindly, but to guide the service team, combined with the county's actuality, to carry out e-commerce services organically.
Second, pay attention to the e-commerce system mechanism construction
Most local governments are still in the process of building ? Ground floor type, square type? The e-commerce, for the upstream and yell to do business, do not pay attention to the construction of the basic work, in the introduction of policies, industry standards, innovative mechanisms, layered training, fund management and other aspects of less planning, resulting in the county e-commerce services outsourcing is often a functional government failure, the project is not coordinated, the implementation of the implementation of the poor, the farmers to participate in the enthusiasm is not high. Baysha County, Hainan Province, for example, as a national rural e-commerce comprehensive demonstration county, attaches importance to the construction of county e-commerce institutions and mechanisms, the development of e-commerce for more than a year, issued more than 20 documents related to the guidance, implementation programs, management, incentives, construction standards, evaluation system, training system, service guide, etc., to create service platforms, standardize the industry development, and effectively promote the rapid development of rural e-commerce. Therefore, the current rural e-commerce start-up phase, should not only focus on buying and selling, should pay more attention to the basic systemic work of e-commerce, to solve all kinds of short board problems.
Third, pay attention to the construction of the e-commerce work team
Jack Ma said, it is not my achievement of the team, but the team achieved me. The Internet age division of labor is clear, but requires closer cooperation. A basic perfect county e-commerce service pattern will usually have more than three teams, including e-commerce leading group service team composed of government departments, rural Taobao, Jingdong help and other main downstream service team, upstream mainly outsourced public **** service center team, etc., the absence of one is indispensable. Through the team building, so that talent quickly gathered, the situation of e-commerce work can quickly open, a variety of e-commerce service function plate can be quickly formed.
Four, pay attention to the innovative development of regional brands
The factors that restrict the development of rural e-commerce, in addition to fiber optic coverage, logistics and talent, etc., the cultivation of the main body of the agricultural business, the industrial chain to build and brand creation is particularly important. Most of the poverty-stricken areas have a low rate of commercialization of agricultural products, the pain point is that there is no group of business subjects (such as cooperatives), no branding and packaging of agricultural products, not to mention the deep processing, can only be sold in accordance with the raw materials. The development of rural e-commerce, agricultural products are not commercialized, there is no series of standardized certification, it is far from being able to meet the requirements of touching the network, in the product experience at a lower level, the added value is not likely to be high, the competitiveness is not strong, and sustainable development is even more remote. Therefore, the regional brand creation, both to focus on the county public **** brand building, but also to pay attention to industrial regional branding, while enhancing individual commodity branding, from the county, industry and individual levels of diversified development of agricultural brands. For example, Baisha County, Hainan Province, in 2012, took the lead in the country to create a county-wide `agricultural public **** trademark, requiring all agricultural products in the county to be used uniformly, and centralized promotion, and in 2016 introduced the first county agricultural public **** brand standards to regulate the industry's branding development, and play a very good leading and demonstration role.
Fifth, pay attention to the county e-commerce atmosphere
Some local governments outsourcing the work of e-commerce, thinking that by taking the Internet's express, you can buy and sell, ignoring publicity and marketing. Poverty-stricken areas mostly belong to remote mountainous areas, wine is really afraid of deep alley, no publicity is difficult to accelerate the development of e-commerce, no promotion and marketing is difficult to accelerate the level of industrial e-commerce. A mature rural e-commerce development, both focusing on publicity and marketing, but also focus on the offline experience of the Internet, so that the people keep up with the pulse of the times, Rural Taobao, rural micro-merchants are precisely the best case, widely penetrated into the millions of farmers, not only can touch the network sales, but also entrepreneurship to increase income. Located in the remote hinterland of Hainan Province, Baisha County, inconvenient transportation, information is closed, but through the development of Rural Taobao, the creation of mobile payment county, the first to introduce the *** enjoy the car, the development of e-commerce big data, let a remote mountainous county to create a strong Internet atmosphere, so that the e-commerce in the Baisha is not only buying and selling, but a new way of life.
In short, rural e-commerce is an organic system, especially in remote mountainous areas, can not only force the government to improve the rural optical network, logistics and other infrastructure, but also to speed up the introduction of e-commerce talent, services to the local farmers transition to touch the network, to promote industrial restructuring, the formation of a new market pattern. People who only treat rural e-commerce as a business are unable to see the huge mechanism carried behind it. As an opinionated government of poor areas, the development of rural e-commerce, not to interfere with the market, but to guide the market, make up for the shortcomings, promote the long term, through the e-commerce industry planning, improve the institutional mechanism, enhance the branding strategy, increase the publicity and momentum, build e-commerce team and other measures, to build a good ? County e-commerce high-rise? Basic engineering, driving the rural poor to increase employment and broaden income channels, accelerating the process of poverty eradication in poor areas.
;