Selling customers and locations are different and matching. Nike's offline channels are mainly sold through its own retail stores, specialty stores and retail access sales channels, its own retail stores are mainly located in mainland China, Hong Kong SAR and Taiwan, etc., and specialty stores are mainly for sports and fitness enthusiasts and professional athletes to provide high-end customized services. The offline channel highlights the brand image and emphasizes the quality of products, highlighting the brand image while conveying the brand's sports ethic and spiritual core to consumers, while the online channel pays more attention to cross-platform integrated marketing, utilizing big data analysis and social media promotional tools to attract young consumers and showcase the brand's concepts and superior products, with the two channels matching each other. Nike Inc. is a multinational athletic shoe and apparel company headquartered in the United States. Founded in 1964 by Bill Rubin (BillBowerman) and Phil Knight (PhilKnight), Nike's products include athletic shoes, apparel, and accessories in a variety of areas including basketball, soccer, tennis, running, training, and outdoor.