Relationship:

Balance is a branch of Alipay's business, a financial service provided by Alipay to its users, which is directly connected to Tianhong Fund. Through the Alipay client or the official website, we can directly operate the transfer to and from Balance Treasure, and buy or sell the Tianhong Fund's money funds.

At the end of 2014, Tianhong Fund's public asset management scale of 589.8 billion yuan ranked first in the industry.In 2013, Tianhong Fund changed the entire fund industry's new business by launching its first Internet fund, Tianhong Zenglibao Money Fund (Balance Treasure). By the end of 2014, the scale of Balance Bao was 578.9 billion yuan, ranking steadily as the largest single fund in China.

Tianhong Fund has 48 public funds under its ****, with products covering various types of risk-return characteristics such as equity-biased hybrid, debt-biased hybrid, bond, currency and index products.

To be precise, Balance is a financial product launched by Alipay in cooperation with Tianhong Fund. And Tianhong Fund is currently held by Ali, Ali is the largest shareholder of Tianhong Fund, and Alipay belongs to Ali, so you can simply think that the balance of treasure belongs to Alipay and is regulated by the ant gold service.

The essence of the balance treasure is a currency fund, the money we deposited in the balance treasure is equivalent to buying the Tianhong Fund's currency fund, and the income obtained is also from the income of that currency fund. Before the name Balance Bao appeared, its name has always been called "Tianhong ZengLiBao money fund", completely belongs to the Tianhong fund of a fund product.

In 2015, Ali formally took control of Tianhong Fund, the balance of the fund is still a fund of Tianhong Fund, and the current data seems to be the balance of Tianhong Fund is the most important product, Tianhong Fund's main business amount is also from the balance of the fund.

To date, the balance is still the largest currency fund in China, on the one hand, due to the management of the Tianhong Fund, there is also a large component is due to the huge user base of Alipay.

The number of users of BalanceBao has now exceeded 300 million, a number that is still growing by leaps and bounds. Although the yield of BalanceBao hovers at 2.6 percent, it still remains a very desirable financial option with its powerful payment function that allows you to spend money anytime, anywhere.

Expanded:

p>The significance of the balance of the treasure is mainly reflected in several aspects:

One, the balance of the treasure makes the financial return to the essence

With the help of the Internet, with the help of the new customer orientation, the balance of the treasure to realize the return of the money fund as an advanced management tool and the definition of the essence of the payment tool, rather than biased income tools, simple financial products.

Balance treasure constitutes a package of solutions for ordinary customers from financial management, appreciation to use of money, to piggybacking on various life scenarios. Realized, and even break through the essence of the positioning of the money fund.

Two, the balance of treasure to financial products to bring new application scenarios.

The function of the product not only realizes the value-added financial management, but also helps customers realize the function of taking the share of the money fund as money and using it directly for payment, and there may be more application scenarios on the development of the function in the future.

Third, for the e-commerce platform, the balance of the treasure type of products, enhance the Amoy system platform as well as Alipay's competitiveness in the field of e-commerce.

Customers come to the e-commerce platform is to realize the shopping, or use the payment platform is to complete the transfer, withdraw cash such functions. Now this carries the function of value-added, and the use of money funds such as quite low risk, income is quite stable function, for the e-commerce platform competitiveness has been improved, and accordingly, for the enhancement of customer stickiness are very helpful.

Fourth, the balance will change the design and form of financial products

Customers see the balance is a very friendly, as a one-stop life platform Amoy platform is a very important tool, rather than a simple financial tools. Customers have never seen such a friendly fund, which can be "7 by 24 hours with a click of the mouse, touch the screen, anytime and anywhere you can transfer to pay to see the earnings, check the balance."

Balance makes the financial industry to more y understand the needs of customers, especially the Internet crowd for the future of the young people's financial needs, with the help of e-commerce platforms, with the help of new technologies, the most simple and ultimate customer experience to them, which may be the next step in the development of wealth management products in the broad space.

Financial product marketing is no longer traditional, standing on the stage to talk about the product investment direction is what, what is the strategy, etc., as a financial product to publicize, but in Alipay's website through an entrance, through some interaction, the product is simple and clear and complete show to the customer, so that the customer experience, perception, habit, spread.

Fifth, the balance of treasure to reduce transaction costs and make financial products audience expansion

No fund in the establishment since the realization of the gift of treasure fund, is the balance of treasure tied to the growth of the fund in the past few months.

Balance Bao is successful because it reaches people who were not originally reached, who were not well served inside the traditional financial system, or who, according to common sense, do not now think they need financial services.

Because of the technical means of the Internet and the very large coverage of the Internet, there is this technical condition, there is this cost can cover so many small customers. A dollar can be financial management, so that people feel that financial management is so close to them, a lot of people who did not think of financial management before, into the field of financial services.

Sixth, big data technology to reduce the risk of the financial industry.

Massive number of customers frequent transactions small unit price, the behavior of each individual personality, by which constitutes big data, the formation of relatively stable expectations of the trend.

Based on the e-commerce platform, on the Ali platform data as well as the system transaction data, can be very accurate to anticipate the next day's liquidity needs of the fund, the next day is expected to consume and output how much, synchronize this data to the fund manager.

When the fund manager has a way to better grasp the liquidity of the time, can provide a very good safety on top of the profitability.

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