Who everyone is most looking forward to seeing at the Spring Festival Gala in the Year of the Rabbit are Shen Teng and Ma Li.

The 2023 General Administration of Radio and Television (GAR) Spring Festival Gala is themed on "China in the New Era of Glory and Better Life", and its newly-designed mascot, "Rabbit Yuanyuan", is the first mascot to be created through the initial formulation of the Spring Festival Gala in the GAR's 40-year history, which has been analyzed by internet big data.

The whole program adheres to the general tone of "joyful and auspicious, full of joy", and brings together songs, dances, operas, acrobatics, sketches, microfilms, etc., and strives to express its hopes for the prosperity of the motherland and the betterment of the country in the New Year in an atmosphere of vigor, warmth and care, and full of hope. In the new year, the program aims to express the best wishes for the motherland's prosperity and national security in a vibrant, warm, caring and hopeful atmosphere.

The Spring Festival is the most important and representative of traditional Chinese festivals, and it is one of the directions that the 2023 Spring Festival Gala will strive to pursue with rich and innovative expressions to carry forward the outstanding traditional culture. What is striking is that this Spring Festival Gala fully integrates various cultural elements.

December 22, 2022, the CCTV Spring Festival Gala mascot image "rabbit round" official announcement, "rabbit round" iconic four incisors, taken from the "Anhui Die Mouse Rabbit

2023 Spring Festival Gala stage visual production staff:

Feng Gaojie, Feng Yi, Tan Dong, Duan Zheng, Guo Wei, Xiao Baixue, Nie Yongkang, Chen Expo, Yang Yi, Zhao Jin, Wang Huan, Yang Yanni, Xue Yuanbao, Yue Bin, Shisong, Zuo Hongda, Liu Qingjie, Xing Li, Wang Ya'an, Zhang Zan, Cui Bo Han, Sui Lin, Geng Zhiran, Geng Jingwen Jiao Zili, Zhang Shibo, Hu Yuchen, Zhang Xiaolei, Wu Hao, Wang Zichuan, Yang Jian, Zhang Yingtian, Jiao Yun.