Oriental net reporter Parker Lin, Wang Jianni reported on April 20: the first day of the Shanghai Auto Show, the capital market on the boiling, A shares of the three major indices rose in volume, the automotive plate nearly 30 stocks up, driverless, automotive electronics, lithium batteries, intelligent transportation and other industry chain related stocks, so that after the Spring Festival depressed so far the majority of the shareholders to raise their eyebrows.
Some people put the credit on Huawei's head: on the eve of the Shanghai Auto Show, Huawei, BAIC jointly released the first pure electric sedan, marking the once vowed never to build a car Huawei, began to help car companies to build a car. The first day of the opening of the auto show there is also news: Huawei flagship store to sell cars. Some netizens could not help but Versailles up: "Originally just want to buy a cell phone, the results of an impulse to order a car home."
Car manufacturing is a typical asset-heavy industry, the Internet big manufacturers have entered the new track, today let's take a peek at the family background of each big manufacturer, guess what they actually figure?
This year's Shanghai Auto Show, in-vehicle intelligence systems have become another major attraction in addition to the vehicle's "face value"
Baidu adjusted the company's positioning, want to return to the first echelon
In the era of the mobile Internet, "BAT" is the first of its kind. BAT" in the first Baidu gradually lost the advantage, was Jingdong, Pinduoduo, the United States Mission and other back waves crushed. However, Baidu is one of the earliest companies to lay out the field of intelligent driving among Chinese Internet companies.
Based on Baidu's artificial intelligence technology, Baidu has been extending and expanding on Xiaodu intelligent assistant as well as automatic driving. in the fourth quarter of 2020, Baidu's intelligent cloud business achieved a year-on-year growth of 67%, with an annualized revenue of about 13 billion yuan, which became a driving force to pull the overall performance. However, what is really worth tasting is Baidu's new positioning "AI ecological company" released in the earnings report, replacing the previous "search engine, knowledge, information-centered Internet platform" positioning. The new positioning means that AI will become Baidu's core business.
Subsequently, Robin Li stated in the 2020 earnings letter that in the new year, Baidu, as an AI ecological company, will seize the huge market opportunities in cloud services, intelligent transportation, intelligent driving and other artificial intelligence fields. "Over the past few years, Baidu has successively developed a large number of advanced self-driving technologies, so Baidu hopes to help automotive manufacturing customers accelerate the integration as well as upgrade on intelligent software."
But Baidu doesn't seem to be satisfied with its status as a supplier of intelligent software for cars, and it's going to enter the vehicle manufacturing industry.20 On January 11, 2012, the hammer came down on Baidu's partnership with Geely to create an intelligent electric vehicle company that will target the passenger car market. Good immediate effect, the day close, Baidu (BIDU.NASDAQ) offer 301.93 U.S. dollars (about RMB 1,951.4), up 2.15%; March 3 Hong Kong stocks close, Geely Automobile (00175.HK) offer 26.15 Hong Kong dollars (about RMB 21.79), up 0.77%.
If Baidu's car company runs smoothly, it is expected that in three years, consumers can drive "Baidu car".
Baidu's Apollo smart car solution
Huawei does not build cars themselves, to help car companies to build good cars
Other big manufacturers have built cars, Huawei? Whenever rumors fly, Huawei is always smiling and silent, finally, on the evening of April 17, Huawei surprised, and BAIC New Energy together with the official announcement of the first Huawei inside intelligent luxury pure electric sedan BAIC Polar Fox Alpha S.
Huawei carries out and car-related research, the earliest can be traced back to the 2012 establishment of the car networking laboratory. Last October, Huawei also released hi business model on behalf of Huawei Inside. huawei will provide a full set of intelligent components including 1 new computing and communication architecture, 5 intelligent systems (intelligent driving, intelligent cockpit, intelligent electric, intelligent network and intelligent car cloud), and LIDAR, AR-HUD, etc. for the partner car companies.
Huawei has a deep ICT technology accumulation, 2020 full year, Huawei's revenue reached 891.4 billion yuan, a year-on-year increase of 3.8%; net profit of 64.6 billion yuan, a year-on-year increase of 3.2%. Both revenue and net profit grew, but the performance growth rate slowed down. Under the overall growth, the situation is uneven across business lines and regions. Over the past year, Huawei's business in China has maintained rapid growth, but its business in Europe, the Middle East, Africa, Asia-Pacific, and the Americas has declined to varying degrees. And after the divestment of glory, Huawei has suffered a great deal of energy, and its domestic shipments have been overtaken by millet and OV, and it is only ranked fourth.
Huawei's rotating chairman Hu Houkun said Huawei's layout is in the key areas of smart cars, such as the Internet of Cars, car cloud, smart cockpit, power management, and so on. "Huawei's positioning as a smart car parts supplier has not changed." He repeatedly emphasized.
Extreme Fox αS can be unmanned on city roads through Huawei technology
Xiaomi re-entry, Lei Jun claimed that "can afford to lose money."
"On the wind mouth, pigs can fly! " This is the classic quote of Lei Jun. March 30, Lei Jun announced the last major venture in his life: millet to build a car.
As we all know, millet's main business is cell phones. 2020 full year, millet group revenue of 245.9 billion yuan, an increase of 19.4% year-on-year, adjusted net profit reached 13 billion yuan, an increase of 12.8% year-on-year. Although the revenue and profit achieved a double increase, the gross profit is not high, and the gross profit of Xiaomi's smartphones is less than 10%. Meanwhile, the revenue growth of the two major businesses, IoT and consumer lifestyle products, also slowed down.
Another point that can not be ignored is that smartphones have entered the stock market. According to data from the China Communications Academy, China's cell phone shipments reached a high of 560 million in 2016 after a year-on-year decline, and by 2020, superimposed on the impact of the epidemic, the annual shipments of 308 million, nearly half of four years ago. For millet, the search for new business increment is imminent.
In fact, millet into the automotive industry is not a whim. As early as 2013, Lei Jun visited Tesla CEO Musk twice and ordered two Tesla Model S, driving one and dismantling the other. 2014, Xiaomi invested in map maker Keliad. 2015, Lei Jun founded Shunwei Capital invested in nearly a dozen electric car companies, including Azure and Xiaopeng.
Intelligent electric cars, as another major mobile terminal after cell phones, are in line with Xiaomi's strategy of extending the AIoT ecosystem. Lei Jun said on April 6 at the "Open Day" of the rice fans, the smart ecology is a whole, including smart bracelets, smart phones, smart home appliances and smart cars in a closed loop.
But in the end, the car is a heavy asset, millet plans to wholly invest in the field of intelligent electric cars in the first phase of investment of 10 billion, the next 10 years will be a total of *** investment of $ 10 billion, pricing between 100,000 and 300,000, is estimated to be listed three years later. And on the books of millet, as of the end of 2020, there are 108 billion in cash reserves. Lei Jun said, "millet can afford to lose money."
"In the past 75 days team, we have conducted 85 industry visits to communicate, more than 200 automotive industry veterans in-depth exchanges, four internal management seminars, two formal board of directors, before finally ushering in the most significant decision in the history of millet car." Lei Jun said so, is firm investor confidence, but also for their own courage.
Ji Ji L7 is the result of cooperation between Alibaba and SAIC
Ali hand in hand on the car, the user can also share equity
This year's Shanghai Auto Show, Ji Ji car debut, the release of the price of 408,800 yuan of luxury all-electric smart car. Wise self car is not small, is SAIC, Zhangjiang High Tech, Alibaba Group in December 2020 jointly established, the founding round of financing reached 10 billion yuan. The new company has 54% of SAIC's equity, 18% of Pudong Investment and 18% of Ali.
One has to ask, there is still 10% of the equity to whom? The answer is "users". The shareholding structure of Zhiji automobile is very special, that is, "ESOP (core employee shareholding platform) + CSOP (user rights and interests platform)". Car owners use the service and output data as users, and Smart Car obtains big data and uses it to continuously improve the intelligent service experience, and finally recognizes the value of data contributed by users in the form of digital rights. The company's first step is to make sure that you are able to get the best out of your car, and that you are able to get the best out of your car," he said.
In the smart car, SAIC provides technology, supply help, Alibaba provides big data, intelligent ecological, financial support, Zhangjiang high technology is responsible for providing AI intelligent field resources. In fact, in the field of intelligent network connection, Alibaba and SAIC signed a strategic cooperation agreement as early as 2014 to carry out cooperation in the project of "intelligent networked car". 2015, Alibaba and SAIC invested 1 billion yuan to set up the Zebra network. 2016, RX5 was listed, which is the first model to carry the Zebra Smart Car based on AliOS. AliOS-based Zebra Intelligent System of intelligent networked cars.
From the current situation, e-commerce and the financial behind is still the most important business model of Alibaba, entering the automotive industry is only a supporting role. Starting from the automobile intelligent operating system, one is because Ali has a strong service integration ability, and the second is that Ali has an independent open operating system. On the other hand, the promising Internet-enabled automobile market will also feed more sticky users and richer consumption scenarios to Alibaba.
Visitors to the Shanghai Auto Show experience the operating functions and intelligent architecture of smart cars
Industry trend: software has become the core of the differentiated competition of modern vehicles
The joint cooperation of car companies and Internet and communications giants has become a new norm in the automotive industry, and cars are gradually "electronic commodities". From the Shanghai Auto Show to visit the return, Mr. Fan has some feelings: "The big screen is really not complimentary, some features to a screen to find a screen. Eyes away from the road ahead is not safe. If the operation is wrong, the steps to correct the error are not as convenient as the mechanical buttons. All eyes are on the screen, can you still drive properly?"
Some "melon masses" said, for the Internet car is actually a hilarious, "may be in the future of unmanned development to pave the way, but landing is too difficult, the law can be passed on the road and then say it." There are also technology fans of intelligent travel full of expectations, "If there is a favorite car models landing, I am very willing to buy."
The audience is feeling the DJI in-vehicle system through the VR system
A PricewaterhouseCoopers "2020 Digital Vehicle Report" shows that software has become the core of the differentiated competition of modern vehicles: "By 2030, the share of software in the perceived value of the consumer will reach 60%. On the other hand, the number of automotive software will grow by more than 300%, influenced by the trend towards connected cars, driverless, smart mobility and electrification. Over the next 10 years, software development costs will grow by 83 percent as user expectations rise and new features emerge."
Jin Jun, PwC's China automotive industry managing partner, said in an interview with Oriental.com that in the future, only by creating software-driven car companies will be able to continue to capture value in the complex and volatile market, "In a short period of time, the smart networked cars have a certain pressure on the price due to the cost, but the development costs, with the increase in production and sales volume, can be further amortized."
(Photo by Liu Xiaojing and Bakolin)