The current call center industry is quite a bit of "sunset near dusk, the hero is late to unload the armor return" feeling. Call center business has been to the market for nearly 20 years, the business process is relatively solidified. In recent years, with the proliferation of the call industry, the state is also vigorously remediation, resulting in the call industry is struggling. With the development of the Internet and the application of new technologies, big data, cloud computing, artificial intelligence and so on are changing the current ecology. At the same time you will find that the traditional way of using a single call hotline has gradually withdrawn from the market. The way people communicate with each other has become more extensive. For example: a customer has a question about the product just purchased, he will communicate through the telephone hotline to deal with, if this time the service personnel to deal with the bad, he may be through the social software, to go further proof of communication. At this time you will find that your single-channel service response strategy can not meet customer demand, especially after 90, 00 customer demand. What to do at this time, there is a principle called "service with the customer", you have to thoroughly investigate the existing customer issues of the current status of the channel requirements, needs and future development direction, and layout of the channel consistent with the strategic objectives of the enterprise. As the saying goes: "where there are people, there are rivers and lakes" WeChat currently as the country's most used social software, in fact, customers on WeChat. Based on this, the major enterprises have adopted a series of marketing tools for enterprises to open a new window of publicity and sales. Based on the management concept of call center system Callcenter and the development of Y3 micro chat management system, it is born from this. Nowadays, there are two specific ways to operate the second type of e-commerce sales: ◆ First, through the call center system outbound calls, when the call is finished, directly add customers WeChat, to achieve the phone, WeChat interaction. ◆Two is, directly through the WeChat access fan customers, when the text communication with the customer at the same time, to the customer to establish a file, and retain the customer's phone number. Thus, the interaction of telephone and WeChat is also realized. The specific advantages of the second way, reflected in five aspects: First, WeChat has a huge user base. According to relevant data, the current user base has reached 1 billion, there is no doubt that it has become the current hot Internet chat tool, and the development space is still very broad. Secondly, the coverage of the audience group is wide. With the increasing popularity of smart phones, has slowly moved from high-income groups to the masses, and now, has been developed to the level of a hand. Third, the future of mobile advantages. Relative to the PC computer, the future of the smart phone can not only have PC computer can have any function, and easy to carry, with the mobile advantage, the natural social, location and other advantages, will give the businessman's marketing to bring great convenience. Fourth, the interactivity of information exchange is more prominent. With a strong interactive timeliness, no matter where you are, as long as you bring your cell phone, you can easily interact with your future customers. Fifth, can get more real customer base. Blog fans there are too many irrelevant fans, and can not really bring you a few customers, but WeChat is different, WeChat users must be real, private, valuable. So effective value, the establishment of a private domain traffic, and then with the help of WeChat management system to manage marketing, can help enterprises to realize the value. We can accurately grasp the customer information through the personalized label portrait in the system, so as to facilitate accurate marketing. Therefore, with the help of WeChat, enterprises can publicize their brand, promote and sell their products by providing users with the products they need, and realize peer-to-peer marketing, thus creating greater value for enterprises.