New retail generally adopts the way no one interferes with the hundred to realize the take-and-go shopping mode.

New retail: that is, online payment, the Internet, RFID radio frequency identification technology, large degree of data, artificial intelligence and other means of realization, the integration of production enterprises, trade enterprises, logistics enterprises to ask the industry a new Internet of things retail model. Mainly online and offline two ways, answer online to the current or new e-commerce as the focus, offline mainly unmanned vending cabinets, unmanned retail stores and so on. The main technology lies in the mobile Internet, RFID radio frequency identification technology, intelligent back to the ability of cell phones a large number of popularity and technological innovation. Answer which RFID module YXU2881M technology maturity and cost reduction plays a big role in promoting.

Confidentiality [teeth bared]

Thanks for the invitation to answer

Service and after-sales

New retail is now said not to be Ma Yun put forward, online and offline with the new experience of big data. I feel that the core is still in the service, to put it bluntly, is the use of new technology to enhance the service of the physical store, the reason for the success of the online store, but also in the service, such as no reason to refund, you can have no bottom line of the bad reviews, the physical store can not, do not say that the online cheap before the death of the physical store, cheap is the pre-promotional, and now the brand class of the real goods are not cheap. Service is the consumer are needed, as for the other big difference can be accepted.

Isn't the shift from two-dimensional to three-dimensional already obvious?

The new retail view in the new era is: convenient, fast and efficient retail new touch. This requires an online sales model like Taobao, Jingdong, Tmall, Pinduoduo. Simple, efficient, fast and convenient methods are what customers need today!

Before answering this question, let's first understand what is new retail? There are so many understandings and answers from scholars, professors, and experts about the definition of new retail that there is still no unified perception of the concept of new retail in the academia and industry. Let's browse the scholars' views first.

1, new retail is supported by Internet technology, through the integration of online, offline and logistics, to build a business model of "physical stores + e-commerce + logistics.

2. New retail refers to the use of mobile Internet, intelligent technology, big data, cloud computing and other network technology to improve the manufacturing efficiency of goods, transportation efficiency, sales services and scene experience, so as to establish a new business model and industry structure, the organic combination of online and offline experience of consumers, and comprehensively enhance the shopping experience of consumers, so that consumers can buy differentiated goods at any time and anywhere. The company's products and services will be available to consumers anytime, anywhere, and in a differentiated manner.

3. New retailing is the application of advanced ideas and technologies from the Internet to improve and innovate traditional retailing methods, using the latest concepts and thinking as a guide to sell goods and services to the final consumer in all activities. It is not just a simple integration of O2O and logistics, but also the integration of cloud computing, big data and other innovative technologies, which includes omni-channel and beyond the omni-channel, breaking all the borders in the past, and contacting consumers with a brand new look.

4, new retail is based on big data, cloud computing and other emerging technologies, data-driven, to meet personalized needs for the purpose of completing the point-to-point business behavior with the help of experiential services.

5. The Ali Research Institute defines new retail as a consumer experience-centered, data-driven pan-retail form, and the three main features of new retail:

The first is heart-centered, consumer experience-centered, and reconfigures the human-cargo field around the needs of the consumer;

The second is the two-dimensionality of retail, which means that the retail body, consumers and commodities have physical and digital characteristics;

The second is that the retail body, consumers and commodities have physical and digital characteristics.

The third is the outbreak of retail species, with the help of digital technology, the logistics industry, culture and entertainment, catering and other diversified industries have extended the retail form, and more retail species are about to be incubated.

So what kind of new retail is what consumers really need.

Taking the consumer experience as the center, the whole process of traditional retail is transformed and optimized. The front-end retail level for consumers focuses on the combination of offline and online retail. Realize the advantages of the two retail modes of consumer experience complement each other, and overall improve the consumer experience; at the same time, in this complementary process, also gave birth to a new form of retail. To build and realize the real new retail, in addition to the front-end retail stores, it is more important to transform and improve the technical support system and retail supply chain at the mid-end and the end. Ultimately, through the transformation of the whole process of traditional retail, we can realize the real new retail and truly enhance the consumer experience.

Thanks for the invitation, all are talking about the new retail now, in fact, since there is not a mature concept, it means that the model is not mature, and without maturity there is no fixed model.

I think the future of new retail should be a combination of online and offline, a way to meet the new needs of customers. Not only to meet the ease of shopping at home, but also to meet the shopping experience, we will see, recently Gome and Pinduoduo, Suning and Ali are trying this combination of online and offline.